Freelancer profile translated to English.

Description

My role is to structure your know-how into a professional and differentiating discourse, which you can reuse everywhere: website, brochure, client meeting

My background: From practice to method

I chose to strengthen my field experience with neuromarketing training to better understandhow we choose, how we adhere, how we decide.

• +15 years of experience in the construction sector

• +30 years of experience in B2B and B2C sales

• Former manager-owner of an SME, a subsidiary of a national construction group

• Trained in neuromarketing by Romain Bouvet (PhD in Social & Cognitive Psychology)

My main expertise

Marketing Strategy & Positioning

Clarification of the value proposition, analysis of customer frustrations, structuring of discourse and offers.

Result: a clear, shared, and actionable vision.

Strategic copywriting for websites & digital assets

Audit of existing sites, editorial redesign, sitemap, storytelling, and semantic SEO optimization.

Objective: a site that speaks to your customers before pleasing search engines.

Communication & Sales Brochures

Conception, structuring, and writing of B2B brochures, offer sheets, institutional dossiers.

Every word reinforces perceived value and consistency with your strategy.

Neuromarketing & Customer Perception

Application of cognitive sciences to communication: coherence between message, visuals, and emotion.

Assets designed to be read, understood, and remembered.

Brand Coherence & Digital Presence

Storytelling, brand tone, unification between website, brochures, and social media.

A unified discourse that strengthens your company's credibility.

My coaching method

Strategic analysis (market, offer, customer perception)
Structuring (messages, sitemap, arguments, assets)
Complete writing and structuring (website, brochure, pitch, offers)

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Montpellier (up to 50km), Nîmes (up to 10km), Marseille (up to 10km)

LIXEOA
Marketing & Positioning Strategy Consultant ◾️ Specializing in BToB - BtoC Neuro-Marketing
November 2024 - Today (1 year and 7 months)
You have a strong vision for your company. Together, we create tailor-made strategies that capture attention and resonate with your values. My approach combines pragmatism and strategy to stimulate customer engagement and strengthen your presence in sectors such as construction, VSEs, and SMEs.

Imagine captivating your consumers and prospects from the very first second and naturally guiding them to action. Through neuroscience, I develop strategies that touch their emotions and encourage their decisions, optimizing every touchpoint to generate concrete and lasting results.

Your brand must make a lasting impression and touch the hearts of your clients across all your communication channels.
I optimize and support the creation of LinkedIn company pages that faithfully convey your brand image, values, and employer identity.

My goal is to transmit an authentic and engaging image, while powerfully capturing the attention of your target audience.
Neuromarketing Content Marketing Web Marketing Strategy Brand and Identity Web Project Management
Cabinet de Conseil et de Formation
Neuromarketing Expert
October 2024 - Today (1 year and 8 months)
Neuromarketing Training with Romain Bouvet, Doctor of Social and Cognitive Psychology, former researcher, speaker, and trainer. Over the past 12 years, groundbreaking discoveries about human behavior have redefined our understanding. Neuromarketing is now transforming the approach to sales and marketing: The impact of neuroscience on modern marketing Increase your conversions through emotion-based selling The influence of neuroscience on our purchasing behaviors
ROUZÈS GROUPE
Marketing & Communication Transformation Project Manager – National Group in the B2B Construction Sector
August 2022 - June 2024 (1 year and 10 months)
Led the transformation of the marketing and communication strategy for a national group in the BTP-BTOB sector, modernizing their brand image and strengthening their digital presence.

Key missions: Digital Transformation: Development and deployment of a digital marketing strategy, overseeing the complete website redesign as project manager.
Creation of commercial materials: Complete development of product materials in collaboration with the graphic designer.
Social media strategy: Content creation and redesign of global communication.
CSR Communication: Implementation of a communication strategy focused on social responsibility.
Executive relations management: Close collaboration with executives from different regions, understanding their specific challenges.
Results achieved: +93% increase in LinkedIn followers, with continuous growth.
Modernization of the brand image, perceived more coherently and modernly by clients and partners. Team satisfaction: Modernized marketing materials, boosting employee motivation.

Testimonial from an Account Manager:
"Thank you for everything Christina, and even more for your work on marketing. Thanks to you, we've entered another dimension." – Julien P. Alongside my responsibilities at STORES ÉQUINOXE, I managed to maintain a balanced and distinct management of my two roles.