Freelancer profile translated to English.

Description

I help local SMEs in Switzerland become visible online and receive measurably more inquiries – with a clear combination of web design, WordPress, and SEO (including local findability). My focus is on websites that not only look good but also effectively convert visitors into contacts: clear structure, strong copy, clear calls to action, fast loading times, and clean technical foundations.

Typical projects:

WordPress websites & landing pages (new or relaunch)

SEO basics + on-page optimization (structure, content, metadata)

Optimization for local search queries (location, services, contact funnel)

Conversion optimization: forms, appointment booking, trust/references, FAQ

Ongoing support/retainer for updates, content, and continuous improvements

I work pragmatically, structured, and efficiently: first, clarity about the target audience and offering, then implementation into clean, maintainable solutions. I most frequently work with coaches, law firms, craft businesses, and local service providers.

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Kreuzlingen (up to 50km)

Echt Jetzt
Space for Clarity
DIGITAL AND IT
August 2024 - Today (1 year and 10 months)
Kreuzlingen, TG, Switzerland
Accompanying people who don't want to further optimize their inner clarity, but rather give it a coherent expression. Not another concept, not another course, not more "working on oneself" but the question: How does what has long been there look on the outside? How does inner harmony become a language, a form, a presence that sustains?

This is exactly where my work begins. I accompany the transition from clarity to expression: in structure, design, and technical implementation. This is not about a classic service that is simply "delivered," but about a joint process in which content and form mutually refine each other. Often, the first step is to reveal the essential: What is the actual offering? Who is it intended for? What should the other person perceive, and what can consciously be left out? From this clarification, a structure emerges that feels logical and remains human.

In the next step, we translate this structure into design. Not as design for design's sake, but as a visual decision that makes an attitude palpable: clear, calm, inviting. A presence that is not louder than necessary, but distinct. Colors, typography, imagery, rhythm: everything is chosen so that it doesn't look "made" but fitting. And then comes the technical implementation: WordPress, page layout, mobile optimization, loading times, SEO basics, contact funnel, data privacy – the part that is often overwhelming, but ultimately ensures that the expression is not only beautiful but also stable, findable, and usable.

The result is a website or digital presence that doesn't look like marketing, but like a coherent extension of one's own work. This type of accompaniment is particularly well-suited for coaches, consultants, law firms, and local SMEs who don't want to be "online somehow," but consciously visible: clear, credible, and authentic.
Web design Responsive design HTML/CSS SEO WordPress
proALPHA
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February 2022 - August 2024 (2 years and 6 months)
Translation of abstract requirements and individual company realities into clear, viable system structures.
pineapple AG
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Work with processes and data to develop understandable models from complex requirements.