Christian Weber

With over 20 years of leadership in the semiconductor and automotive sectors, I specialize in the commercialization of complex technologies. My expertise lies in transforming technical specifications into high-impact Value Selling strategies that resonate with Tier-1 and OEM decision-makers.

I help navigate the 'Bridge Phase' of the automotive industry—optimizing the efficiency and market life of Internal Combustion Engine (ICE) electronics while simultaneously scaling EV portfolios. My approach combines deep technical understanding with a relentless focus on end-to-end Customer Experience to accelerate design-in cycles and maximize customer lifetime value.

Core Advisory Domains:

* Commercial Excellence & Value Selling: Developing value-based pricing models and sales playbooks that move conversations from 'price-per-chip' to 'system-level ROI'.

* B2B Customer Experience: Mapping and optimizing the technical design-in journey to reduce friction for Tier1 / OEM engineers and procurement teams.

* Sales Enablement for High-Tech: Equipping technical sales teams with the narrative and tools to communicate 'Why us?' in highly competitive (semiconductor) markets.

* GTM & Transition Strategy: Navigating the dual-track reality of 2026—maximizing legacy ICE profitability to fund future-ready EV and Hybrids roadmaps.

Founder of IMMANA, a consulting company for scenario planning, strategic trends and risks in electrification markets such as BEV and Renewable Energies.