Freelancer profile translated to English.

Description

Strategic brand and communication professional with over 15 years of experience in international agencies and management consulting. I develop impactful brand strategies, lead complex transformation projects, and build cross-channel campaigns for leading B2C and B2B brands. My focus is on customer journey, integrated communication, and data-driven brand management – always with an eye on measurable impact and sustainable growth.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Memmingen (up to 50km)

Serviceplan Group SE & Co. KG
Global Brand & Communication Lead | General Manager
DIGITAL AND IT
January 2024 - August 2025 (1 year and 7 months)
Munich, Germany
• Responsible for the global brand strategy and communication framework for Lufthansa, ensuring seamless implementation of strategic directives.
• Led regional brand teams across DACH, EMEA, Americas, and APAC, ensuring consistency in brand positioning and messaging.
• Spearheaded Lufthansa's transformation from a service provider to a lifestyle companion, shifting consumer engagement and brand perception.
Change Management & Transformation Kommunikationsstrategie
Serviceplan Group SE & Co. KG
Executive Director International Key Accounts
DIGITAL AND IT
November 2021 - January 2024 (2 years and 2 months)
München, Germany
• Established fully integrated governance models across the Serviceplan Group at a global level, enhancing operational efficiency and collaboration.
• Built and led a high-performing team, driving measurable growth across multiple disciplines and strengthening client relationships.
• Directed key international accounts, leading strategy and execution for high-profile clients, ensuring long-term business success.
Leadership Change and Transformation Management Growth Strategy Kommunikationsstrategie
SAATCHI & SAATCHI
Global Brand & Communication Lead | Senior Client Partner
March 2014 - November 2021 (7 years and 8 months)
Düsseldorf, Germany
• Managed two global accounts, BSH Siemens and Siemens Energy, driving brand positioning, global communication strategies, and corporate brand governance.
• Successfully collaborated with internal and external stakeholders and leadership teams to enhance brand consistency and corporate identity across global markets.
• Led brand transformation initiatives for B2B and B2C brands, ensuring strategic alignment with business objectives and consumer engagement goals.
• Provided strategic consulting for leading brands, including Vaillant Group, Deutsche Telekom, Jacobs Douwe Egberts, and Vorwerk International.
Change and Transformation Management Key Account Management Internationalisierung Pitch

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Diplom-Kaufmann
University of Eichstaett/Ingolstadt (Ingolstadt School of Management)
2007
Diplom-Kaufmann
Semester Abroad
Georgetown University
2005
Semester Abroad

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Brand Manager

Christian Von Dewall

Global Brand & Marketing Lead

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