Freelancer profile translated to English.

Description

Marketing executive with many years of experience for consumer goods on both agency and corporate side for regional and international markets with a focus on brand and corporate strategy, brand communication as well as team and personnel development according to systemic principles.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Forest Gum GmbH
Managing Director Sales & Marketing
AGRICULTURE
March 2024 - February 2025 (11 months)
Köln, Germany
• Leadership, expansion and development of the sales and marketing team (6 people)
• Sales and brand strategy, establishment of field sales, conversion of agency model, workshops, competence building within the team
• Key account management including annual negotiations, offers, conditions
Marketing Management Sales Management Team Development Strategic Brand Management Leadership Skills
OATLY Germany GmbH
Brand Director D/A/CH & PL
AGRICULTURE
June 2023 - December 2023 (6 months)
Berlin, Germany
• Expansion of the marketing and product management department (11 people)
• Market launch in Poland
• Market development for the soft-serve ice cream sector; strategy & implementation
OATLY Germany GmbH
Head of Marketing
AGRICULTURE
May 2021 - May 2023 (2 years)
Berlin, Germany
• Establishment and leadership of the marketing and product management department (7 people)
• Member of the management team
• Strategy development, marketing planning and execution, budget responsibility