Freelancer profile translated to English.

Description

I currently support companies and artists in the music and entertainment sectors in their digital marketing and communication strategies.

With a background in marketing and digital, I have actively participated in its development within my field of activity through the missions and responsibilities entrusted to me.

In this context, with the management of a team that grew over time, I have been involved in the entire marketing mix: from media investments, to digital/CRM strategies, to data, innovation, or influence issues.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 14e Arrondissement (up to 50km)

Sound and vision
Marketing and Digital Strategy Consultant // Music - Entertainment
ENTERTAINMENT AND LEISURE
November 2018 - Today (7 years and 7 months)
Paris, France
// Music and Entertainment Marketing and Support.
• For music labels and artists: marketing strategy, digital marketing, marketing campaigns, streaming optimization
• For media, theater, and publishing agencies: recommendations and implementation of strategic actions

// Reference Professor for the Master's in Marketing and Communication for Cultural and Creative Industries, Omnes Education / Sup de pub
Lecturer MBA ESG / SAE Institute / Centre National de la Musique / Global Audio Masters / Paris-Sorbonne IAE
Marketing Digital Communication Webmarketing Social Media Training Webmarketing Training
sony music france
Marketing Services Department Director
ENTERTAINMENT AND LEISURE
June 2011 - October 2018 (7 years and 4 months)
Paris, France
Direction of the Marketing Services department (20 employees):

• Media Buying (Digital, TV, radio, outdoor, print)
• Digital Strategy for Sony Music France and artists in coordination with labels
(website and social media deployment, content/tool creation and management)
• Influencer Marketing
• CRM
• Playlisting and investment strategy on online listening platforms
• Direct Sales: e-commerce offering strategy and implementation
• Consumer Research
• Data
• Innovation
• Video: relations with platforms (VEVO, YouTube)