Freelancer profile translated to English.
Back to original languageAbout Christian
Senior SEA Consultant and expert in AI marketing transformation. 8 years of managing large accounts (AccorHotels, Mattel, Adagio) campaigns with budgets from €90K to €650K/month. I transform your marketing investments into measurable results.
Founder of Amonyxo Consulting, I operate in two complementary areas:
🔹 Performance & Acquisition
Audit, restructuring, and management of complex, multi-country, data-driven SEA accounts. Smart Bidding, GTM/GA4 tracking, Looker Studio dashboards.
🔹 Marketing AI Transformation
Support for marketing departments in the strategic adoption of AI: maturity assessment, roadmap, workflow automation, and change management. Objective: faster, smarter, more profitable marketing.
Executive Certificate Training "Leading with Data and AI" — École Polytechnique (2026).
Available remotely and in the Île-de-France region. One-off projects or monthly support.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Amonyxo ConsultingFounder & Independent ConsultantCONSULTING AND AUDITSJanuary 2026 - Today (7 months)93160 Noisy-le-Grand, FranceAmonyxo Consulting — a firm specializing in digital performance and AI transformation. I support marketing departments in multi-market SEA optimization and the operational adoption of AI.Offer in 3 parts:• 🎯 Performance & Acquisition — SEA Audit, multi-country management, Smart Bidding, GTM/GA4 tracking, Looker Studio dashboards, AI automation (ads, variations, workflows).• 🧠 Marketing AI Transformation — AI maturity assessment and roadmap, GenAI integration into processes, skills development, change management.• 🎓 Training & Support — Skills transfer, marketing team coaching, applied AI workshops.Results & AI Prototypes:Demo Projects: AI-powered SEA ad generator (−75% production time, +12% CTR) · Automated SEA alert system (detection time 3 days → 4 hours, −18% budget waste).
- ArtefactSenior SEA ConsultantCONSULTING AND AUDITSJanuary 2022 - July 2025 (3 years and 6 months)Paris, FranceStrategic management of over €650K monthly SEA budget across 15+ international markets (Accor Hotels)Main Missions• Understanding client business challenges and implementing data-driven SEA strategies• Budget monitoring and optimization focused on performance (ROI/ROAS/CPA)• Advanced analysis based on business KPIs and strategic client presentations• Audit, redesign, and structuring of complex, multi-country SEA accounts• Training and skill development for junior consultants📍 Accor Hotels Group Mission - France, ENA-EN & Scandinavia MarketsPARIS - FRANCE | November 2024 - July 2025Context: Management of SEA campaigns for the AccorHotels Group (Ibis, Mercure, Novotel, Pullman...) in the French, ENA-EN, and Scandinavian markets.Managed Budget: ~€500K/month for main markets + €150K/month for Apps, subscription card, and Food & Beverage verticalsResults• Coordination of the strategic deployment of first-party audiences across the entire Accor scope: audience updates to improve acquisition accuracy• Full rollout of ads and extensions for FR, SC & ENA-EN accounts → Improved Quality Score from 6.2 to 7• +10% revenue in the French market (2025 vs 2024).
- ArtefactSenior SEA ConsultantCONSULTING AND AUDITSJanuary 2022 - October 2024 (2 years and 9 months)Paris, France📍 New Business Ennismore & Adagio Mission - Multi-emittingsContext: Strategic and operational management of Ennismore lifestyle brands (Mama Shelter, Jo&Joe) and Aparthotels Adagio across all issuing markets (10+ countries) -> Managed Budget: ~€130KResults• Complete redesign of Adagio account structures (Geographic structuring + MAR/GEN campaign grouping) → 20% increase in conversions• +15% Quality Score on Mama Shelter ads.
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Education
- Executive Certificate — Diriger avec la Data et l'IAÉcole PolytechniqueGouvernance data, stratégie IA, pilotage de transformations digitales, leadership.
- Master 2SUP CAREER – Groupe INSEEC2017Marketing digital, acquisition, performance, pilotage de projets.
Certifications
- Google Digital ChampionsGoogle2023
- Microsoft Advertising Search CertificationMicrosoft2022