Freelancer profile translated to English.
Back to original languageAbout Christian
With over 15 years of international experience, I am a multidisciplinary marketing and communications specialist focused on developing and implementing marketing strategies. My expertise lies in helping companies identify growth opportunities and increase revenue through data-driven marketing programs.
My services include:
• Marketing and content strategies
• Competitor analysis. Benchmarking. Identification of market trends and opportunities
• Search Engine Optimization (SEO)
• Campaign planning and management (Google and Social Media)
• Intercultural marketing for global audiences
• Consulting for the implementation of AI in marketing strategies and monitoring
• Marketing automation, email marketing
• Web design, development, and maintenance
German
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km)
Experience
- Fritz Gehrmann
On Malt
Google Tag Manager Setup & Conversion TrackingApril 2025 - May 2025As part of the project, a data protection compliant Cookie-CMP was set up, a cookie scan was performed, and appropriate consent groups were created. Google Consent Mode was activated, the Tag Manager was configured and linked to GA4. Additionally, existing conversions were revised and updated. - FreiberuflichMarketing AdvisorFebruary 2017 - Today (9 years and 4 months)Hamburg, GermanyDevelopment of marketing and content strategiesCompetitor analysis. Benchmarking. Identification of market trends and opportunitiesSearch Engine Optimization (SEO)Campaign planning and management (Google and Social Media)Intercultural marketing for global audiencesConsulting for the implementation of AI in marketing strategies and monitoringMarketing automation, email marketingWeb design, development, and maintenance
- Tvarit GmbHHead of MarketingSOFTWARE PUBLISHINGNovember 2022 - April 2023 (5 months)Frankfurt, GermanyDevelopment of the marketing and content strategyDefinition of marketing goals and key resultsPromotion and expansion of marketing partnerships Development of a social media strategyEvent planning and organizationTeam leadership (Marketing Manager and Graphic Designer)Marketing automation (lead scoring, dynamic content)Email marketingAdvertising campaign strategiesSupport for management
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Education
- Master's degree, Communication and Media Education, Social ScienceUniversity of Applied Sciences Hildesheim/Holzminden/GöttingenMaster's degree, Communication and Media Education, Social Science
- Communication and Media StudiesJönköping UniversityCommunication and Media Studies