Christian Jonsson

Commercial manager with over 20 years of international experience leading sales, distribution networks, and high-performance sales teams — from 6 people to over 4,500 in Asia-Pacific. My career includes three stints leading the commercial development of dealership networks in Spain (General Motors, Saab, Subaru/ASTARA Group), where I combined network opening and reorganization, dealership profitability management, and sales team training to achieve sustained double-digit growth.

Today, I help companies and commercial networks diagnose sales bottlenecks, redesign commercial processes, implement CRMs (Salesforce/Pipedrive), and train teams to translate this improvement into measurable results — typically market share increases of 15-80% in 6-24 month periods.

What I bring to a commercial consultancy project for dealerships:

• Direct experience managing dealership network P&Ls and KPIs (not just external consultant theory — I've lived it from the inside, as National Network Development Director).

• Quick diagnosis capability: data analysis, budgets, sales and revenue forecasting.

• Real CRM implementation: I led the Salesforce implementation in 4 months, reducing data management time by 30%, and developed a Power BI dashboard that increased real-time KPI visibility by 25%.

• Sales team training and coaching — including the creation of my own sales training school.

• Trilingual (English, Spanish, Swedish) — comfortable working with international matrices, importers, and multicultural teams.

Available for consultancy projects, interim commercial management, and sales transformation missions in Spain and, if the project requires, internationally (LatAm, Europe, Asia-Pacific).