Freelancer profile translated to English.

Description

Data-driven marketing is increasingly becoming the basis of all marketing. Whether B2B or B2C – tailor-made CRM solutions, individually coordinated processes, and the skillful combination of sales and marketing activities within the framework of acquisition & sales cycle campaigns for lead generation, new customer acquisition, and existing customer activation are in demand.

Winning GDPR-compliant leads and opt-ins for the relevant communication channels, legally documenting and archiving them in the conflict between the GDPR, is a major challenge for most companies. Developing and implementing subsequent campaigns with measures via print, email, web, and telephone channels requires enormous experience.

I advise, analyze, develop, and implement strategies, solutions, processes, and campaigns for or at your company, so that you can find an adequate and effective entry into data-driven marketing.

Languages

English
Conversational
German
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Textil-Webshop
Concept & Design Frontend, Launch Campaign
E-COMMERCE
May 2021 - December 2022 (1 year and 8 months)
Berlin, Germany
Development of a special textile shop, concept & design frontend, product presentation, management & organization of product photo shoots, niche target group definition (EU), marketing measures, social campaign (content & ads) – follow-up project: establishment of a print-on-demand solution
Shopware Webshop Printify Facebook Marketing Instagram Marketing Email Marketing
Buchverlag
Acquisition of e-newsletter subscribers
PUBLISHING
September 2022 - December 2022 (3 months)
Hamburg, Germany
Concept and implementation of a lead generation campaign to acquire new subscribers for a book email newsletter
Direct Marketing Website Email Marketing Landing Page Facebook Marketing Instagram Marketing SEA
Online-Shop für exklusive Weine
Web Presence & Market Entry Marketing
E-COMMERCE
June 2021 - September 2022 (1 year and 3 months)
Berlin, Germany
Concept and design of a wine webshop (frontend implementation in Shopify), development, implementation, and execution of a market entry campaign for social media, SEA, direct marketing, and gastronomy.
Shopify Webshop Facebook Marketing Instagram Marketing SEA Landing Page Google AdWords Direct Marketing Print Communication