Freelancer profile translated to English.

Description

I develop websites into measurable business, sales, and growth channels. For around 20 years, I have been combining website strategy and website management with operational implementation – from information architecture, CMS and content to SEO/GEO and analytics, conversion, leads, and monetization.

My focus areas:

• Website audits, strategies, roadmaps, relaunches, and continuous development

• Website management, information architecture, and customer journeys

• SEO, Technical SEO, GEO/AEO, and AI Search

• Content strategy, content operations, and editorial quality

• UX, conversion optimization, lead generation, and e-commerce

• Analytics, tracking, and data-driven development

• Affiliate marketing and digital monetization models

• Project, employee, stakeholder, and service provider management

More than 100 own and external website projects demonstrate this end-to-end expertise. Four of my own travel platforms collectively reach around 2.2 million unique users per year. labor-brenscheidt.de generates around 500 qualified website inquiries per year, primarily from organic traffic. gastronomieguide.de historically reached up to 10 million users per year and around 15,000 customers.

I work across CMS; WordPress is a particular core competency, but not a limitation. My work doesn't stop at rankings or traffic: qualified users, leads, conversions, revenue, and long-term valuable digital assets are crucial.

I support clearly defined website and growth projects as well as continuous part-time mandates that can largely be carried out remotely.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Fohs Marketing GmbH
Managing Director
July 2014 - Today (12 years and 1 month)
Iserlohn, NW, Germany
Strategic and operational overall responsibility for own digital platforms and external website projects – from market analysis, website strategy, and information architecture to CMS, UX, content, and SEO/GEO to analytics, conversion, and monetization.

Built, developed, or managed over 100 websites across different CMS. Four of my own travel platforms collectively reach around 2.2 million unique users per year. Hands-on implementation as well as management of employees and external specialists.
Fohs & Jütte GbR,
Managing Director
March 2006 - June 2014 (8 years and 3 months)
Iserlohn, NW, Germany
Development and operation of gastronomieguide.de with historically up to 10 million users per year and around 15,000 customers. Responsibility for platform strategy, website development, editorial, SEO, marketing, premium listings, sales, and customer service. The company and project were transferred to Fohs Marketing GmbH in 2014.
Fohs & Hofmann GbR,
Managing Director
January 2009 - June 2014 (5 years and 5 months)
Iserlohn, NW, Germany
Development and marketing of own websites as well as consulting and implementation for external client projects. Responsibility for website conception, SEO, content strategy, affiliate monetization, client acquisition, and project management. The company and projects were transferred to Fohs Marketing GmbH in 2014.