Christiane Martini

Leadership, restructuring, and further development of the communications department to improve collaboration and processes. Responsibility for internal and external association communication as well as further development and implementation of the communication strategy (budget > €800,000). Development and introduction of digital and AI-supported processes for optimizing communication, collaboration, and project workflows. Development of an integrated fundraising strategy including donor communication, grant applications, and new fundraising approaches. Management of the barrier-free website relaunch in collaboration with internal and external partners. Preparation of social policy topics as well as communication consulting for executives and decision-making bodies.

Strategic responsibility for the further development of the product "Gewinnsparen" in the context of customer acquisition, customer loyalty, and social engagement. Conception and establishment of the charity event "Weihnachtssingen am Königsplatz" as a sustainable format with regional reach in cooperation with Radio Fantasy. Development and implementation of marketing measures and campaigns as well as building and maintaining partner networks.

Establishment and further development of the communications department as well as responsibility for the internal and external communication of the Diocese of Augsburg. Development and implementation of the communication strategy for positioning central topics and strengthening public perception. Building and maintaining networks with media, politics, and partner organizations. Management of crisis and operational communication in sensitive contexts. Initiation and leadership of the cross-organizational network "Runder Tisch Altersarmut" (Round Table on Poverty in Old Age) in cooperation with the City of Augsburg. Conception and support of central communication projects, including website relaunches, event formats, and campaigns. Consulting and support for executives and organizational units.