Christian De Lauriston

Context: Turnaround plan in a structurally declining PGC (consumer goods) market, supply/demand imbalance, objective of positive EBITDA. Key Achievements: Strategy & P&L: repositioning the client at the heart of the strategy → 98.5% service rate in 16 months, penalties reduced by 70% (-€500k), complete P&L management. Development & Diversification: launch of a 'Industrial Services' activity for non-alcoholic wines → €1.5M revenue in 6 months with 20% EBITDA. Profitability & Optimization: 15% improvement in private label (MDD) margin through product innovation policy + launch of key references at Carrefour and Colruyt. Staff rationalization (PSE, -20%) and product portfolio reduction (-30% in 18 months). Key Accounts: direct management of strategic accounts LIDL International (14 countries) and Aldi, representing 23% of total company volume (30 million bottles) → +22% profitability.

Context: creation of the French subsidiary. Deployment of the subsidiary in a new market, introduction of products across all main channels (GSA, GSB, Sport Retail, Pharmacy, Hard Discount). Key Achievements Strategy & Sales: definition of the product range and customer approach, successful introduction with key players (GSA, GSS sports, Pharma, Discount). Diversification & Innovation: launch of 8 new products → €2.8M revenue (€2M at Decathlon, €0.8M at Lafayette Pharma). Key Account Management: key account negotiations, tenders, agent and distributor follow-up. Leadership & Organization: structuring of the subsidiary, coordination of commercial operations and performance monitoring.

| €12M BU Revenue / €38M Group Revenue | Products: artisanal private label lemonades. GTM: Supermarkets B2B, key account negotiation, tenders. Context: definition of international development axes, global commercial performance management. Key Achievements Growth & Performance: revenue doubled in 3 years, development in GB, BE, F, USA, Australia. Innovation & Diversification: launch of In&Out concept at Aldi & Lidl; new health-oriented products ('less sugar') and CSR (glass bottles at Carrefour, Casino, Franprix). International Client Development: acquisition of Aeon (Japan), Costco (Australia). Food Service: UK (Bill's Restaurants, 80 outlets).