Christel Pollet

I started witha comprehensive audit of the digital presenceto assess the brand's impact online. This step allowed me to highlight the positive aspects already in place and identify strategic areas to develop to attract more qualified leads.

I then conducted **a detailed website audit**, analyzing its graphic design, ergonomics, navigation, technical structure, and natural referencing. This in-depth study helped me identify conversion barriers and determine the necessary optimizations to improve user experience and enhance Google visibility.

Based on these findings, I managed thecomplete redesign of the e-commerce site.My objective was clear: to offer a modern, attractive, and intuitive platform capable of captivating visitors and converting their visits into sales. I worked on optimizing the purchase journey, reorganizing pages, internal linking, and writing content suitable for both users and search engines.

To support this strategy and achieve rapid results, I also implementeda tailor-made Google PMAX campaign.It was designed to generate qualified traffic, increase brand awareness, and boost online sales. Combined with SEO optimizations, this action allowed for a blend of immediate visibility and sustainable growth.

Today, the site benefits from a stronger professional image, better natural positioning, and increased commercial appeal.This comprehensive work provides a solid foundation for developing the business and capturing new market share in a highly competitive digital environment.

The objective was todesign a modern, clear, and attractive platformcapable of reflecting the venue's high-end image and appealing to a clientele seeking authenticity and comfort.

I began by defining the site's architecture, organizing content in a fluid and intuitive manner. I paid particular attention to navigation so that each visitor could quickly access essential information: presentation of the chalets, services offered, immersive photo galleries, and contact details.

The graphic designwas conceived to highlight the warm and mountainous atmosphere of the Chalets, while adopting a modern and clean aesthetic. I worked on an elegant layout, showcasing visuals and creating an immersive experience that reflects the on-site stay.

I then integrated features tailored to the client's needs, such as an optimized contact form and clear calls to action, to facilitate inquiries and bookings. The site was designed with responsive design to ensure a seamless experience on computers, tablets, and smartphones.

Finally, Ioptimized the foundations of natural referencingto improve the site's visibility on search engines. Texts, tags, and the technical structure were worked on accordingly to attract qualified traffic and generate relevant leads.

Thanks to this project, Chalets du Thorens now has aprofessional digital showcaseperfectly aligned with their image and business ambitions. The site now serves as a true communication lever, capable of attracting new clients and enhancing the unique mountain experience offered.