Freelancer profile translated to English.

Description

After spending more than 10 years in the world of communication and media at VICE France, I created mūsae. It is the first societal media that de-dramatizes and democratizes mental health for 18-35 year olds.

I also have a specialized communication laboratory: mūsaelab.

My skills:

- Strategic planning

- Brand content

- Account and 360 project management

My expertise:

- Lifestyle topics

- Sustainable development

- Mental health

The audience I know best: 18-35 year olds

My references: Maison Ruinart (LVMH group), Reebok, the city of Dunkerque, VICE Media, Magic Garden Agency, Saatchi....

Looking forward to discussing with you and supporting you in your communication challenges.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Communauté Urbaine de Dunkerque
Strategic Planning and Communication Strategy
TRAVEL AND TOURISM
May 2021 - January 2022 (8 months)
Dunkerque, France
For several years, a new generation of events has been establishing itself in Dunkerque. Younger, more focused, more responsible. The urban community wishes to support this momentum and position itself as a forward-thinking destination, committed to eco-responsibility. The urban community asked us to develop an eco-responsible event strategy for the territory. This strategy would build on these new events, encourage the creation of new ones, and anchor sustainability issues in existing events. New generation events for a forward-thinking territory. We proposed a concept that reveals this other side of the territory. To be continued from 2022.

Phase #1: Evaluation and analysis of the current event programming (interviews and audit)

Phase #2: Recommendations for new strategic directions, a creative concept, and a sustainable development charter.
Target audience: general public.
Reebok, groupe adidas
Strategic Planning and 360 Communication Campaign Management
SPORTS
October 2020 - March 2021 (4 months)
Nuremberg, Germany
Strategic positioning, creative concept, storytelling, and influence.
Topic: mental health and sports.

Assignments:

Diagnosis of the brand and actions already implemented regarding sustainable issues.
Analysis and interviews with target audiences (video interviews).
Definition of a strategic platform around mental health and social inclusion.
Conception of the editorial line and formats.
Search for legitimate spokespersons to embody the strategic platform in several European countries.
Coordination of the media amplification strategy (social media strategy and media partnerships).

Target audience: 15-35 year olds.

Key markets: Germany, Italy, UK, Spain, France.
Ruinart
Strategic Planning
WINE AND SPIRITS
July 2020 - January 2021 (7 months)
Paris, France
Participation and coordination of working workshops with brand stakeholders and its partners for the repositioning of its platform around its CSR (Corporate Social Responsibility) commitments, the environment, Champagne biodiversity, and responsible know-how.
Editorial strategy: social media editorial line, conception of documentary scripts, idea book for event activations for the launch of the eco-designed Second Skin packaging.
Content distribution strategy (social, print, digital) and media partnership.
Target audience: 25-45 year olds.

Key markets: Europe, United States, Japan.
Strategic Planning Storytelling Brand Content Media