Freelancer profile translated to English.
Back to original languageAbout Christelle
Creative, dynamic, with a passion for sharing the keys to adaptability, innovation, and the test & learn approach. What motivates me: transforming ideas into concrete projects and supporting teams in leveraging the strength of the collective to overcome challenges. Clarifying, co-building, and implementing a common vision are essential elements for strengthening cohesion within a group. As a facilitator, I am committed to creating environments where ideas flow freely, relationships strengthen, and each group member finds their place and role in a common objective. Because I believe that the collective is the engine of innovation, I help anyone who wishes to transform challenges into opportunities and develop their potential while contributing to a powerful and inspiring collective dynamic.
French
Native or bilingual
Can work on-site
Rodez (up to 50km), Paris (up to 10km), Lyon (up to 10km), Toulouse (up to 30km), Montpellier (up to 30km)
Experience
- Les Ateliers AnimésFacilitator & Trainer Marketing, Design Thinking, CreativityApril 2019 - Today (7 years and 2 months)With over 25 years of experience as a marketer and marketing director in various sectors, I now use my expertise to help my clients build strategies tailored to their needs. My approach is based on adaptability, experimentation ("test and learn"), and constant curiosity, key values for thriving in innovative and complex environments.Expertise for Cohesion and Innovation:Strategic Marketing and Collective Intelligence: I combine my skills in strategic and operational marketing with collaborative methodologies such as Design Thinking and Collective Intelligence. These approaches allow for co-constructing tailor-made solutions and fostering engagement, creativity, and group effectiveness.Systemic Vision and Human Transformation: With executive leadership experience, I have developed a deep understanding of organizations and innovation ecosystems. This vision allows me to quickly identify levers for strategic and human alignment to ensure lasting cohesion.Mobilizing Collective Strengths: I guide groups in defining their challenges and objectives, highlighting their collective skills. This blend of strategic technicality and human dynamics ensures concrete and impactful results.A Responsible and Solution-Oriented Approach:CSR Issues: Sensitive to environmental and societal changes, I integrate social and environmental responsibility principles into my coaching, helping my clients anticipate necessary transformations to build projects aligned with current expectations.Positive Mindset: My approach is based on listening, creativity, experimentation, and a great capacity for adaptation, all accompanied by a dose of good humor.
- Les Ateliers AnimésFacilitation and Training in Collective IntelligenceCONSULTING AND AUDITSMarch 2019 - Today (7 years and 3 months)Montpellier, FranceI guide my clients towards innovation, helping them create new services/products and operate differently in relationships and processes with or for groups.Marketing Strategy and Development Plan:Monitoring & Foresight, new trends and development opportunities / Customer & Market Knowledge / Offer Design & Distribution / Operational MarketingChange Management and Transformation:Supporting new ways of working driven by digital transformation & leveraging collective intelligence / A fast, fun, and effective method for achieving concrete, adapted, and innovative results / Restoring trust / Building a common vision / Encouraging creativity / Changing perspectives / Facilitating decision-making.Human SupportTeam Cohesion / Vision & Values / Management / Time Management / Development Strategy / Organization.InnovationManaging an open innovation approach seeking new data sources (Big Data). Organizing a hackathon with the Design Thinking methodology / Facilitating creativity sessions to improve customer experience.Facilitation & Training in Collective IntelligenceCreating and facilitating workshops using the group's strength and intelligence, as well as each person's complementarity, to facilitate project management and action. Training / Supporting participants to better understand their environment with cooperative methods.Project ManagementBuilding and deploying methods from the Design Thinking mindset to facilitate project management / Scoping / Implementation / Managing blocking points.Digital StrategyDigitalizing product offerings and optimizing customer journeys online and offline / Defining website brand content / Increasing commercial traffic and optimizing conversion rates.Brand Content and Brand DNABrand prism and DNA for creating a company and its brand (training company).Digital CommunicationAnalyzing customer satisfaction and the profitability of actions, campaigns, and investments made to develop company awareness and attractiveness to its various audiences.Commercial CommunicationSupporting sales teams in understanding the development strategy, co-constructing the commercial action plan to achieve objectives, exchanging field & market information to build shared customer knowledge / Building and managing multidisciplinary teams.Analysis and Optimization (KPI and ROI),Budget ManagementTrainingcreation and management of educational pathwaystraining, courses, author of educational contentcarrying out operational missionsthesis supervisor,alternating sprint coach in group workshops and individual meetings, learning coachMBA Communication & Marketing Strategy CoordinatorLead trainer for Bachelor and MBA Marketing Communication, Business Development programsprofessional project coachingexam jury,writing certification exam topics and case studies,exam oral preparation
- AMDMMarketing ManagerBANKING AND INSURANCESeptember 2009 - July 2018 (8 years and 10 months)Montpellier, FranceMember of the Management Board: Contribution to the transformation plan / Relay of company strategy to employees / Advice to General Management on all marketing and business development matters.Management: Change Management / Facilitation / Supporting sales teams in understanding the development strategy, co-constructing the commercial action plan to achieve objectives, exchanging field & market information to build shared customer knowledge / Building and managing multidisciplinary teams.Marketing and Business Development: Responsible for the multi-year marketing strategy / Management of the 3-year development plan including the annual action plan with objectives to achieve (quantification), actions to be taken (planning), and resources to be implemented (expertise, financial, organizational, and human resources) / Coordination of marketing, communication, and HR strategy, decision-making, and action phases / Analysis of customer satisfaction and the profitability of actions, campaigns, and investments made to develop company awareness and attractiveness to its various audiences (internal and external).Innovation: Managing an open innovation approach seeking new data sources (Big Data POC), based on collaborative work, collective intelligence, and creativity / Creating and facilitating new work methodologies by promoting an innovation-friendly mindset / Organizing a hackathon with the Design Thinking methodology.Digital: Digitalizing product offerings and optimizing customer journeys online and offline / Defining website brand content / Increasing commercial traffic and optimizing conversion rates / Permanent member of the Digital Commission of the French Insurance Federation (FFA).
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Education
- Mastering the art of facilitationKLAP - DESIGN THINKINGL’intelligence collective permet de faire ressortir le potentiel et la créativité des individus d’un groupe, car elle est supérieure à la simple somme des intelligences individuelles. L’interaction entre les individus a en effet l’avantage de produire un “plus” important dans la construction des idées et la recherche de solutions. Cependant, faire ressortir le meilleur d’un groupe est souvent difficile. Permettre à chacun de s’exprimer, orienter, prendre des décisions, n’est en effet pas si simple en groupe… C’est ici qu’entre en compte l’art de la facilitation. La facilitation, c’est l’action de rendre quelque chose plus facile, rendre plus efficientes les interactions et tirer le meilleur d’un groupe de travail, tout en évitant les pièges et côtés négatifs.
- Design ThinkingKLAP - DESIGN THINKINGLe Design Thinking permet l’innovation grâce à l’intelligence collective. Il s’agit d’une approche centrée sur l’humain qui s’inspire de la pensée, des méthodes et de la boite à outils des designers. Le Design Thinking s’applique à tous les sujets (produits / services, process, organisation, stratégie/plan d’actions/vision, lieu ou espace…) C’est un excellent moyen d’initier un processus de conduite du changement dans une organisation ou lancer des projets innovants et agiles.
Certifications
- Google Digital Active (Digital Marketing Training / IAB Europe)Google
- Managerial Innovation in PracticeESSEC Business School - Coursera Course Certificates