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Christelle PlanesCP

Christelle Planes

Marketing Consultant - Graphic Designer - Web Designer

€560/day
Cestas, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Christelle

I am a marketing consultant, graphic designer, and web designer. I support companies and entrepreneurs in launching their projects or activities in the following areas:
- Market research, strategic recommendations
- Brand strategy, product launches, branding
- Packaging management, product development
- Communication campaigns (social media, print, web)
- Creation of visual identity (logo, graphic charter) and print and web communication tools
- Design of showcase and e-commerce websites

With 20 years of experience in marketing and communication, I developed the Babybio brand at Vitagermine for 13 years as Marketing/Communication Manager. I then participated in the design and launch of a Care product line as an independent consultant.
My preferred areas are organic, natural health, skincare, ecology, education, art, and female entrepreneurship... but I am open to all types of projects, as long as they align with my values.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Cestas (up to 50km), Bordeaux (up to 100km)

Experience

  • Com'Unik
    Marketing Consultant - Graphic Designer - Web Designer
    DIGITAL AND IT
    January 2019 - Today (7 years and 5 months)
    Cestas, France
    Brand development and business launch:
    Consulting: market research (quantitative, qualitative) and competitor analysis (benchmark), statistical analysis, media and marketing plan, brand platform (branding), product development.
    Design: logo and visual identity creation, print and web communication tools (packaging, flyers, posters, web communication).
    Web Design: website design, ergonomics and UX/UI design,
    Marketing Consulting Communication Strategy Branding Visual Identity logo creation Website Creation e-commerce website Web Design Graphic Design Print Graphic Design Project Management
  • CUBA YA
    Communication and Project Management Consultant
    CULTURE
    July 2016 - July 2017 (1 year and 1 month)
    Gradignan, France
    Launch and co-organization of a Cuban dance festival.
    Project management and communication.
    Event Organization Project Management Project Launch event communication
  • VITAGERMINE
    Marketing and Communication Manager
    AGRICULTURE
    February 2004 - June 2016 (12 years and 5 months)
    Canéjan, France
    Manager of the Babybio brand from 2011 to 2016:
    - Media Planning, marketing budget management
    - Launch of TV, billboard, and web campaigns.
    - Redesign of the brand's visual identity (creation of a mascot, new packaging, first TV spot)
    - Market research, competitor analysis, statistical analysis, monthly dashboards
    - Product launches
    - Key Opinion Leader relations: creation of a medical representative network

    Manager of the company's 4 brands (Babybio, Kalibio, Vitabio, Vitasport):
    - Web Strategy
    - Product launches and innovations
    - Communication campaigns
    - Commercial policy
    Marketing Strategy Communication Strategy Web Marketing Strategy Media Planning Strategic Planning Market Research Art Direction

Recommendations

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Former user and 4 other people have recommended Christelle

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Education

  • Master's Degree - Strategic Marketing and E-commerce
    ICD - Groupe IGS - Paris
    2001
    Webmarketing, e-commerce, référencement web.
  • UX/UI Web Designer
    La Piscine
    2018
    Webdesigner, Développement et intégration front-web, gestion de projets digitaux

Certifications

Skill set (35)

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