Freelancer profile translated to English.
Back to original languageAbout Christelle
I am a marketing consultant, graphic designer, and web designer. I support companies and entrepreneurs in launching their projects or activities in the following areas:
- Market research, strategic recommendations
- Brand strategy, product launches, branding
- Packaging management, product development
- Communication campaigns (social media, print, web)
- Creation of visual identity (logo, graphic charter) and print and web communication tools
- Design of showcase and e-commerce websites
With 20 years of experience in marketing and communication, I developed the Babybio brand at Vitagermine for 13 years as Marketing/Communication Manager. I then participated in the design and launch of a Care product line as an independent consultant.
My preferred areas are organic, natural health, skincare, ecology, education, art, and female entrepreneurship... but I am open to all types of projects, as long as they align with my values.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Cestas (up to 50km), Bordeaux (up to 100km)
Experience
- Com'UnikMarketing Consultant - Graphic Designer - Web DesignerDIGITAL AND ITJanuary 2019 - Today (7 years and 5 months)Cestas, FranceBrand development and business launch:Consulting: market research (quantitative, qualitative) and competitor analysis (benchmark), statistical analysis, media and marketing plan, brand platform (branding), product development.Design: logo and visual identity creation, print and web communication tools (packaging, flyers, posters, web communication).Web Design: website design, ergonomics and UX/UI design,
- CUBA YACommunication and Project Management ConsultantCULTUREJuly 2016 - July 2017 (1 year and 1 month)Gradignan, FranceLaunch and co-organization of a Cuban dance festival.Project management and communication.
- VITAGERMINEMarketing and Communication ManagerAGRICULTUREFebruary 2004 - June 2016 (12 years and 5 months)Canéjan, FranceManager of the Babybio brand from 2011 to 2016:- Media Planning, marketing budget management- Launch of TV, billboard, and web campaigns.- Redesign of the brand's visual identity (creation of a mascot, new packaging, first TV spot)- Market research, competitor analysis, statistical analysis, monthly dashboards- Product launches- Key Opinion Leader relations: creation of a medical representative networkManager of the company's 4 brands (Babybio, Kalibio, Vitabio, Vitasport):- Web Strategy- Product launches and innovations- Communication campaigns- Commercial policy
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Education
- Master's Degree - Strategic Marketing and E-commerceICD - Groupe IGS - Paris2001Webmarketing, e-commerce, référencement web.
- UX/UI Web DesignerLa Piscine2018Webdesigner, Développement et intégration front-web, gestion de projets digitaux