Freelancer profile translated to English.

Description

With over 15 years of experience as an Emailing Manager in various companies, I have a very good understanding of the business. I have learned to manage the entire emailing production chain, from graphic design to results analysis, including HTML integration and deliverability.

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Bussy-Saint-Georges (up to 20km)

Galeries Lafayette
CRM CONSULTANT
March 2018 - Today (8 years and 3 months)
Paris, France
- Programming and monitoring of multichannel campaigns (SMS, email, mail): simple and complex targeting, HTML integration and routing
- Deliverability monitoring
- Implementation of A/B tests and control groups
- Monitoring of the commercial animation plan
- Implementation and monitoring of life cycles
- Team training
- Collaboration with IT for tool improvement and data utilization
- Monitoring CRM best practices
- Management of tool anomalies
Studyrama
CRM Manager
October 2016 - March 2018 (1 year and 5 months)
Levallois-Perret, France
- Management of Email, SMS, and Mail campaigns
- Querying and targeting
- Analysis of dispatches and anomaly management
- Performance/statistics monitoring
- Advice and support
- Training and coaching
- Technical monitoring
- Improvement and modification of existing tools (notably changing router from Teradata Ecircle to Active Campaign)
- Email optimization (template preparation)
- Database cleaning
Waisso
CRM Consultant
February 2015 - October 2016 (1 year and 8 months)
Paris, France
Clients: Nestlé – Carrefour Banque – Total - RATP

Programming and monitoring of emailing campaigns for various companies: HTML integration, targeting, routing, and results analysis
Emailing strategy consulting
Project management and monitoring