Freelancer profile translated to English.
Back to original languageAbout Christelle
Do you want to develop your company's visibility and performance, strengthen your employer brand, or **offer a tailor-made customer experience**?
-> I will help you transform your ideas into concrete and impactful actions.
With solid experience in **strategic marketing, communication, events, and project management**, I will help you to:
- Develop yourmarketing and communication strategyadapted to your objectives, online and offline.
- Design and optimize yourcustomer journey and CRM managementto build loyalty.
- Enhance youremployer brandto attract and retain top talent.
- Organize and coordinate **tailor-made events**: seminars, festivals, openings, or business trips.
My added value: a strategic, creative, and results-oriented approach, combining a global vision with operational mastery to maximize the impact of your actions.
French
Native or bilingual
Spanish
Conversational
English
Conversational
Italian
Basic
Can work on-site
Metz (up to 30km)
Experience
- Institution jean batiste de la salleSpeaker Environment & Professional CommunicationsEDUCATION AND E-LEARNINGSeptember 2023 - October 2023 (1 month)Metz, FranceIn 2023, I led a week-long educational module for the Bachelor of Accounting Expertise Missions, on the theme of "Environment & Professional Communications," aimed at continuing education professionals.My main responsibilities:
- Leading a 5-day seminar on the fundamentals of marketing and communication applied to businesses.
- Introduction to strategic analysis tools: SWOT, PESTEL, benchmark.
- Distinction between brand image and employer brand, and practical application for concrete projects.
- Analysis of the client portfolio, customer journey, and customer experience to develop adapted strategies.
- Development of targeted messages and selection of the most effective communication channels.
- Introduction to LinkedIn and support for professional network development.
- SologestMarketing and Communication ManagerCONSULTING AND AUDITSAugust 2020 - April 2024 (3 years and 8 months)Metz, FranceAt Sologest, I led the development and implementation of innovative marketing strategies to improve the company's visibility, notoriety, and brand image across all channels (mailing, social media, web, intranet, events, etc.) for itself and its subsidiaries.My main responsibilities:
- Development and deployment of the marketing and communication strategy with management: new product launches, positioning definition, and performance monitoring.
- Implementation and management of the multi-channel action plan: digital and event campaigns (website, social media, mailing, press, internal and external events such as conventions, inaugurations, webinars, client breakfasts).
- Management of internal and external communication, creation of visual materials and newsletters.
- Optimization of customer relations and experience, implementation of the new website, and performance monitoring (ROI, customer satisfaction).
- Coordination of teams and service providers: supervision of interns and apprentices, liaison with digital and print agencies.
- Budget management and key performance indicator tracking.
Key results:- +581% of applications and 42% decrease in turnover.
- +183% of LinkedIn followers and significant increase in engagement rate.
- +1083% of qualified prospect contacts.
- Clé en main ncEvent Logistics AssistantENTERTAINMENT AND LEISURENovember 2019 - April 2020 (5 months)Nouméa, New CaledoniaAt the event agency Clé en Main in New Caledonia, I actively participated in the success of events by combining coordination, communication, and operational aspects.My main responsibilities:
- Setup and dismantling of decorations for various events, ensuring an impactful visual experience.
- Administrative and logistical management of events: inventory tracking, equipment preparation, and on-site coordination.
- Follow-up of client requests and post-event debriefing to ensure satisfaction and improve future services.
- Development of creative proposals tailored to client needs, in conjunction with the sales and artistic team.
- Management of the company's digital communication: social media management and creation of attractive visuals.
- Business development: prospecting and client follow-up to increase the agency's visibility and opportunities.
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Education
- MASTER Management - PGE Specialization Art & EntertainmentICN business school2020Diplôme de programme grande école de management. Reconnue pour ses enseignements en management, marketing, communication, stratégie, innovation, développement commercial, gestion d’entreprise et l’alliance ARTEM.