Freelancer profile translated to English.

Description

Adept at honest content, I know how to adapt to the tone and challenges of the brands for which I design a content strategy. Content can generate leads, convert into customers, or build a community...

My experience in B2B inbound agencies, event management, and startups allows me to structure a dedicated approach to content creation. And to help you distribute it afterwards, via social networks or email.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Orléans (up to 20km), Paris (up to 15km), Tours (up to 20km)

Gaston
Founder
ARTS AND CRAFTS
March 2021 - Today (5 years and 3 months)
Orléans, France
https://www.lamaisongaston.com
Business Strategy Marketing Strategy Sales Strategy
Barry Energy
France Marketing Director
ENERGY AND UTILITIES
July 2020 - March 2021 (9 months)
Paris, France
The 100% digital electricity provider, for smarter and more climate-friendly energy consumption. Team based in Denmark.

Branding - Prepare content to explain Barry's offering, which is new in France
• Educational approach across all brand channels: social media, blog posts, website, newsletter
• Collaboration with the global Branding & Communication team on cross-functional content creation: data studies, infographics, motion graphics
• Barry rebranding 2021, emphasizing the tech & next-gen DNA
• Collaboration with the global Product/UX team on the French version of the mobile app

Awareness - Ensure the official launch of Barry in France
• Secure coverage in specialized industry media, including comparison sites
• Select & brief the Marie-Antoinette press relations agency
• Choose tech influencers to relay messages
• Collaboration with the global Acquisition team for Facebook, Instagram, or LinkedIn promotional campaigns

Referral - Leverage word-of-mouth for rapid growth
• Establish visibility partnerships with innovative players (in the sector or complementary)
• Boost the referral program to accelerate recommendations of our offering
• Create buzz with a group of engaged beta testers: our first 100 members in France
Branding Content Marketing Editorial Strategy Communication Strategy Press Relations Influencer Marketing Web Copywriting Content Creation Community Management
KAROS
Head of Marketing
TRANSPORTATION
July 2018 - June 2020 (1 year and 11 months)
Paris, France
Company Image - Create the conditions for effective communication
• Brand identity: brand book, consistency of tone and design in our content
• Website & social media: create highlights, recurring content
• Employer brand: convince through our values, the expertise of our teams

Awareness - Attract attention & make our proposition known
• Press relations agency
• HR / Quality of Life at Work / Transport trade shows & awards
• User acquisition for our mobile app

Business - Promote our augmented mobility solution
• Lead generation for companies and local authorities
• Prospect nurturing: content creation, emailing, newsletters, scoring
• Sales materials: brochures, sales presentations, white papers
Brand Content Content Marketing Press Relations Event Management Lead Generation Nurturing Web Copywriting Microsoft Powerpoint