Freelancer profile translated to English.
Back to original languageAbout Christelle
Passionate about Data and Commercial Strategy, my mission: make data speak.
I have experience with French and Australian companies and startups in the e-commerce, media, and Fintech industries.
My expertise:
- Data pre-processing and collection: gather, cleanse, mapping, transform.
- Strategy Analytics & KPI implementation
- Dashboarding & Reporting (R, Tableau, PowerBi, Data Studio, Excel)
- Data analysis (performance, customer behavior, customer acquisition, customer journey, engagement, retention, performance, customer clusters/segments, Marketing performance, attribution & Contribution Modelling of all types of traffic, streamline processes)
- Optimization of conversion and Marketing/Sales expenses.
- Business/Strategy/UX / Acquisition/AB Testing Recommendations.
- Creation of dashboards and KPI monitoring to make data speak and especially communicate data effectively and simply. (R, Tableau, PowerBi, Data Studio, Excel)
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- Credit Card CompareData AnalystBANKING AND INSURANCENovember 2017 - April 2020 (2 years and 4 months)Sydney, AustraliaCredit Compare is the Australian leader in Credit Card comparison sites.Fintech sector.- Financial analysis of paid traffic acquisition performance. (Digital marketing optimization) and by financial product (over a hundred).- Change in attribution and performance tracking model from a click-based performance model to a global acquisition-to-conversion model in the context of data API integration.- UX Recommendations following Customer Journey, Behavior, and Engagement analyses.- Product Ranking Optimization on the page.- Data Visualization.- Business Model redesign and advice for renegotiating a CPC to CPA model with partners.- R/Excel/Tableau/Google Analytics.
- Multiples missions en FreelanceSenior Data/Digital AnalystE-COMMERCEDecember 2017 - Today (8 years and 6 months)Sydney, Australia- Conducted analytical deep dives to understand performance of websites and Mobile apps, user journeys, acquisition strategy and conversion rate of origination & sales funnel.- Used insights to help streamlining digital experience, redesigning websites and triggers for personalisation & CRO programs.- Advanced Segmentation of Visitors & Customer base to improve Customer Experience, targeting in Paid search and Socials efforts as well as Strategy/Product development.- Build tool to analyse automatically Product Reviews of the group and competitors and find opportunities & gaps in products.- Manage Google 360 Implementation and Tagging/tracking efforts- Led a data-driven culture that was inexistent through storytelling and visualisation.- Reach, Engage, Interact better with audience with Cluster methods.- Digital Behavioral Analysis- Modelling and Conversion Rate Optimisation to display best product for each segment of customers- Analysed digital sales trends of existing and non-existing customers to identify drivers and marketing acquisition activity that most effectively contributed to commercial uplift.- Performed competitor analysis across user-journeys, acquisition strategies, pricing strategies and educate stakeholders of the expected results and commercial landscape.
- BBC WORLDWIDESenior Commercial & Data AnalystPRESS AND MEDIAMarch 2015 - November 2017 (2 years and 9 months)Sydney, Australia- Financial Modelling, Business Intelligence, Business Analysis, Controlling and Reporting.- Financial modeling, business case, cost reduction with a focus on constant optimization and in communication with Sales, Marketing, Strategy, and Finance teams.- 5-year Strategy, New Business Models Opportunities, and Business Plan.- Redesign of reporting/data visualization tools --> Implementation of activity monitoring dashboards for marketing + KPI tracking + Business Recommendations.
Reviews
Antoine
Jedha
Reviewed on 3/14/2023
Christelle was hyper-efficient and available for the mission and did not hesitate to think outside the box to deliver a very good service. Thank you to her.
Pierre
MailSoar
Reviewed on 10/18/2022
Great experience with Christelle! I recommend her.
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Education
- Master DegreeNeoma Business School2012