Freelancer profile translated to English.
Back to original languageAbout Christelle
SEO & GEO Consultant, I help companies increase their visibility, develop their expertise authority, and boost their lead generation through the power of natural referencing and content.
With over 20 years of experience in communication agencies, client-side, and freelance, I bring my 360° vision to businesses. My guidance has enabled them to achieve up to 85% organic traffic, rank their strategic keywords in the top 3, or build a true expert voice.
Beyond classic SEO, I also prepare your site for tomorrow's search engines: SEO for conversational AIs (ChatGPT, Perplexity, Gemini) so they cite you as a reference source.
What we can do together (non-exhaustive list):
✅ SEO audit & strategy (technical, semantic, competitive)
✅ GEO optimization & visibility on generative AIs
✅ Web writing & content marketing (articles, sales pages, white papers)
✅ Optimized product sheets
✅ Conversion rate optimization (CRO)
My preferred sectors:
start-ups, VSEs/SMEs, BtoB, marketing strategy, natural cosmetics
I also have extensive experience as a web designer, integrator, graphic designer, and art director, which allows me to offer all-in-one packages including website optimization to improve organic traffic performance.
I would be delighted to discuss with you to build your visibility strategy together!
(my portfolio only lists major collaborations)
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Groupe de 45 micro-crèchesSEO Optimization MissionEDUCATION AND E-LEARNINGSeptember 2025 - Today (11 months)Marseille, FranceAs part of a monthly support program, I manage and continuously optimize the online visibility for the entire network of 45 micro-nurseries. This mission focuses on several complementary aspects aimed at sustainably strengthening the local positioning of each establishment.
- Multi-establishment local SEO: management and optimization of Google Business Profile listings for the 45 structures, NAP (Name, Address, Phone) data consistency, monitoring customer reviews, and optimizing dedicated local pages for each micro-nursery to capture proximity searches ("nursery + city", "micro-nursery near me").
- Performance monitoring and analysis: monthly tracking of positions for strategic keywords, analysis of organic traffic per establishment, identification of opportunities and friction points using Search Console and rank tracking tools.
- Technical and editorial optimization: continuous audit of the site's technical health (speed, indexing, internal linking), improvement of existing content, creation of new pages or articles that address parents' search intentions.
- Monthly reporting: delivery of a summary dashboard presenting the results obtained, actions taken, and priority recommendations for the following month.
- Yom by YomSEO Optimized Article WritingFASHION AND COSMETICSDecember 2022 - Today (3 years and 8 months)Marseille, FranceAs part of a global SEO strategy, the mission focused on producing blog articles designed to strengthen the site's thematic authority in its field of expertise: natural skincare and skin types.A preliminary audit had revealed an imbalance between a blog already rich in informational content (usage tips, benefits of Aleppo soap, buying guides) and a lack of precise semantic coverage on the concrete questions users ask based on their skin type.The writing challenge was therefore twofold: to fill this thematic relevance gap while creating an editorial bridge between informational content and transactional product pages.The work involved writing structured articles in a question-and-answer format, built from real user searches and sub-questions generated by generative AIs (query fan-out). Each article is part of a thematic cluster dedicated to a specific skin type (acne, eczema, psoriasis, sensitive skin, facial care, intimate hygiene, etc.), directly linked to the corresponding product pages, to create a true editorial ecosystem covering the entire user journey, from information search to purchase intent.This approach has multiplied the site's organic entry points, moved strategic keywords from deep positions to the first Google page, and strengthened the site's recognition as a source of authority—including by generative AIs (ChatGPT, Gemini, Perplexity), with a significant increase in the number of pages cited as sources.
- smsmode©Writing & Design of Various DocumentsTELECOMMUNICATIONSJanuary 2020 - August 2025 (5 years and 7 months)Marseille, FranceWriting & Design of Multi-Format Content – smsmodeAs part of a content production mission, I was responsible for writing, designing, and laying out a wide range of documents to support the company's marketing, sales, and editorial strategy.This mission involved several types of content:**# Web Product Sheets**: Writing clear, benefit-oriented content highlighting the solutions' features, for prospects and clients in the discovery or comparison phase.**# SEO Acquisition Pages**: Designing and writing content optimized for natural referencing, targeting strategic keywords, with the goal of acquiring qualified traffic and generating leads.**# White Papers**: Complete editorial design, structuring, and writing of expert, in-depth content on industry challenges and best practices, aimed at establishing credibility and supporting lead nurturing activities.**# Success Stories / Use Cases**: Conducting client interviews, transcribing, and writing use cases that showcase the concrete results achieved with the solutions, for social proof and sales reassurance.**# CSR Report**: Writing and formatting an institutional document presenting the company's commitments and actions regarding corporate social responsibility.All these productions required constant adaptation of tone and format according to the target audience (prospects, clients, partners) and objectives (SEO, conversion, brand image), while ensuring editorial and graphic consistency aligned with the company's identity.
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Education
- Digital Project Manager Bachelor's DegreeInstitut de l’Internet et du Multimédia (IIM)2018
- Natural Referencing TrainingVisiplus Academy2016