Freelancer profile translated to English.
Back to original languageAbout Christele
+ 15 years of experience as a B2B Digital Marketing Manager
8 years of experience in communication and public relations agency
2 years of experience as a B2B journalist
Since 2020, I have been a guest lecturer at IIM, the Internet and Multimedia Institute (courses on marketing and digital, Hackathon coaching, tutoring, jury member)
What characterizes me 👇
👩💼My DNA: content marketing strategy serving the end customer, implementation of agile marketing tactics based on results and performance indicator analysis
🎯My skills:
- Digital marketing and communication consulting
- Content management (writing all types of offline and online content)
- Definition of marketing and digital strategy and operational implementation
- Transverse management
- Mobile application product owner
- Digital coach and trainer for Bachelor's and Master's degrees
- Website audit and content (SEO, UX)
✍️Author of a thesis on the digital transformation of the pharmaceutical sector "The pharmaceutical industry facing the 4.0 boss" 2016
All sectors with ++ expertise in IT service companies and healthcare
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Laboratoires ExpanscienceTransition Manager - Digital StrategyPHARMACEUTICALS INDUSTRYDecember 2020 - January 2022 (1 year and 1 month)Mobile e-health application product owner- Project management: defining features and arbitration, design, content writing, deliverable acceptance, testing, reporting needs and continuous improvement, bug reporting, FAQ writing, coordinating internal and external project teamsInternal Training and Communication:- Evangelization and adoption tools for employees during the design and pre-launch phases- Design of internal communication tools: presentation of patient empowerment strategy, presentation of application features, product demonstrations (Live, videos), writing guidelines, questionnaires- Communication channels: internal newsletters, intranet site, e-learning platform, seminars, executive committee meetings, questionnaires, webinars, videos, product sheetsApplication launch and external marketing promotion:- Definition and implementation of the marketing and digital communication plan: SEO/SEA, display, mailing, press relations, trade shows, social media, Content Management, Content marketing, satisfaction surveysKPI Monitoring:- Definition, implementation, and analysis of KPIs, improvement recommendations, Test and learnCost audit mission for service providers in coordination with the Purchasing DepartmentDigital budget management
- UNIVERSAL MEDICA GROUPBusiness Insight Digital ManagerPHARMACEUTICALS INDUSTRYDecember 2017 - May 2018 (6 months)Digital transformation support- Audit and redesign of websites (UX/UI, SEO, SEA), and marketing and communication tools Content management, Content MarketingDigital transformation support- Project manager for digital strategy and digital transformation missions for pharmaceutical companies (Tender responses, Audits, recommendations, project monitoring)
- BIOS ConsultingMarketing ManagerCONSULTING AND AUDITSOctober 2013 - October 2017 (4 years and 1 month)Definition and implementation of the marketing and digital strategy for Business Intelligence offerings- Content Management, Content marketing, Client interviews (Banking, Insurance, Industry, Retail, Healthcare sectors) and writing testimonials- Launch and promotion of Phamanalyser: BI offering dedicated to healthcare: business functional needs (General Management, CFO, CIO, Sales, Marketing): early adopter testing, questionnaires, reporting needs and usage barriers. Offering promotion
Recommendations
BP
CM
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Education
- MBA E-commerce Digital Marketing - Institut Leonard de Vinci (Distinction TB)Institut Lenard de Vinci2017Construire et gérer un projet digital : Web marketing, e-commerce, CMS et outils web, programmatique, display, SEO, SEA, UX, UI Thèse : « La transformation digitale de l’industrie pharmaceutique face au patient 4.0 »
- Master in Marketing and Management of European Companies – IFOCOP (Distinction TB)IFOCOP2007Marketing stratégique, marketing opérationnel, management, gestion, géopolitique, anglais
Certifications
- Google AnalyticsGoogle2016
- Quality Complaint CertificationLaboratoires Expanscience2018