Christeena Thiruvinkal

• • Architected a full-funnel marketing strategy spanning mass awareness (ATL) through targeted conversion (BTL), calibrating channel mix to DIFC's premium corporate and luxury dining audience and Gloria Osteria's phased commercial positioning.

• • Led above-the-line brand visibility through high-impact out-of-home placements, premium editorial partnerships and broadcast-adjacent media moments - timed to the six-month pre-opening roadmap - establishing Gloria Osteria within Dubai's luxury consciousness ahead of debut.

• • Designed and deployed a below-the-line activation ecosystem: including sequenced VIP previews, curated influencer waves and direct stakeholder engagement - to convert brand awareness into reservation demand and sustain narrative control beyond opening week.

• • Developed an integrated marketing communications (IMC) framework ensuring message consistency across PR, digital, experiential and trade channels, localising Big Mamma's European brand DNA for the GCC market while preserving Milanese architectural integrity, narrative tone and experiential positioning.

• • Built and managed a paid, owned and earned media architecture from zero, establishing Gloria Osteria's owned digital infrastructure, driving earned coverage across tier-one fashion, lifestyle and F&B titles, and deploying targeted paid amplification to extend launch reach within DIFC's premium corporate and luxury segment.

• • Executed a through-the-line (TTL) campaign structure connecting brand building activity to measurable commercial outcomes, linking awareness metrics to reservation volume, covers data and corporate account acquisition within Dubai's growing restaurant culture ecosystem.

Orchestrated global marketing strategy across key markets, with tailored activation plans in US, UK, DACH, CIS, GCC, and Greater China.

Built co-branded campaigns with Emirates, Etihad, Maldives Tourism Board, Design Hotels, and Oceanic Global.

Developed airline-integrated marketing initiatives mirroring trade-to consumer strategies adopted by major tourism boards.

Managed a network of global PR agencies, securing premium coverage in Vogue, Monocle, Highsnobiety, Robb Report, Wallpaper, and Forbes.

Delivered over USD 6.2 million in global PR value through targeted earned media, influencer campaigns, and storytelling.

Named #3 Best Resort in the Indian Ocean by Travel + Leisure 2025 World's Best Awards.

Positioned Patina Maldives as the home of the first established art museum in the Indian Ocean, integrating curated collections and visiting exhibitions as part of its cultural offering.

Conceptualised and launched original brand IPs: The Perpetual Journey, Patina Selectors, and Fari Islands Festival.

Led influencer campaigns with Chris Burkard, Chelsea Kauai, Jack Morris, Adriene Mishler, Pamela Reif, and prominent Chinese lifestyle voices including Yvonne Ching and Dong Dong.

Directed CRM and editorial storytelling across email, social media, and web platforms.

Curated artist-in-residence programming and cultural exchanges through collaborations with creatives including Chris Stamp and Daniel Arsham, bringing contemporary design into resort experiences.

Executed culinary collaborations with 50 Best Restaurants & Bars, integrating gastronomy into destination positioning.

Produced global media events and art award showcases that attracted press, industry leaders, and high-value guests.

Led VIP hosting and curated content shoots with international celebrities such as Rosamund Pike, amplifying brand prestige through cinematic lifestyle campaigns.

The cultural depth of Chris Stamp, and the minimal visual poise of Paul Schrader

• • Managed dual-island marketing with a strong sustainability and heritage positioning.

• • Spearheaded digital marketing strategy with Triptease, Sojern, and Modash to drive bookings.

• • Developed global PR plans and storytelling around marine biology, eco tourism, and diving.

• • Executed the award-winning "25 Years of Rannamaari" campaign.

• • Partnered with creative studios for high-impact visual storytelling.

• • Integrated destination marketing strategy in alignment with tourism boards and conservation groups.