Freelancer profile translated to English.

Description

I help fashion, luxury, and lifestyle brands build a consistent, distinctive, and desirable voice.

Formerly a journalist, communications director, and then operations director in the premium retail sector, I now support brands with their editorial strategy, storytelling, and content creation challenges.

Through Langue Vivante, my brand language consulting practice, I work on both strategic thinking and content production:

→ Brand language & editorial platform

→ Content strategy

→ Storytelling

→ Social media

→ Newsletters & CRM

→ Copywriting

→ English to French editorial adaptation

Over the years, I have supported players in the fashion, luxury, retail, and wine & spirits industries, including Valentino, Krug, Poupette St Barth, FIVE, Jane de Boy, and Wrangler.

Available for one-off missions as well as regular support.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Langue Vivante
Founder | Brand Strategist & Copywriter
CONSULTING AND AUDITS
January 2024 - Today (2 years and 7 months)
Bordeaux, France
Langue Vivante is my brand language consulting practice.

I support fashion, luxury, lifestyle, and wine & spirits brands with their editorial strategy, storytelling, and content creation challenges.

Key areas of intervention:

• Brand language & editorial platform
• Content strategy
• Storytelling
• Social media
• Newsletters & CRM
• Copywriting
• English to French editorial adaptation

Recent clients: Valentino, Krug, Poupette St Barth, Bellepiece, FIVE, Showrooms Filippini
English to French Translation Copywriting Social Media Editorial Strategy
Jane de Boy
Communications & Operations Director (COO)
FASHION AND COSMETICS
January 2018 - March 2023 (5 years and 2 months)
Bordeaux, France
Operational management of the Jane de Boy concept store's overall activity (latest reported revenue: €4.77M in 2020), in direct liaison with the founders.

Team management, e-commerce development, omnichannel communication, purchasing, and brand portfolio development.

Key achievements:

• Structuring of a Studio team of over 15 collaborators
• Average annual growth of e-commerce revenue: +135%
• Average annual growth of web traffic: +130%
• Instagram community development: +70,000 followers

Primary point of contact for communication, branding, content, and brand development matters.
Communication Strategy Branding & Identity Social Media Partnerships Fashion Buying
Wrangler
Copywriter English-to-French & Community Manager
FASHION AND COSMETICS
November 2014 - December 2023 (9 years and 2 months)
Paris, France
Supporting Wrangler's French market on content, editorial adaptation, and social media.

Key missions:

• Adaptation of English brand language for the French market
• Translation and localization of e-commerce content
• Adaptation of newsletters, marketing content, and press relations
• Management of French social media channels

Nearly 10 years of collaboration ensuring the brand's editorial consistency in the French market.
English to French Translation Community Management Social Media