About Chris
I help founders and growth teams unlock revenue through digital marketing, but I won't add fuel to an engine that's leaking. Before scaling ad spend, the fundamentals need to be right.
Over the past few years, I've worked with dozens of companies, diagnosing growth bottlenecks and fixing the sales and marketing foundations needed to scale sustainably.
My hands-on speciality is Meta Ads (Facebook and Instagram), where I've driven 150M+ impressions and 100,000+ subscribers/sales across campaigns in multiple markets. I know what it feels like to own the P&L behind the ads, which means I care about CAC and revenue, not vanity metrics.
I also integrate AI into the work: automated creative testing, audience research, and reporting workflows that give clients a speed and cost advantage over traditional execution.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ZukaGrowth Marketing ConsultantJanuary 2023 - Today (3 years and 7 months)Denmark• Advise founders on diagnosing revenue blockers and fixing Meta Ads acquisition bottlenecks across Facebook and Instagram.• Build AI-augmented growth workflows: automated creative testing, audience research, and performance reporting using LLMs.• Connect ad spend to revenue through funnel design, conversion tracking, and CAC analysis.
- eLengo AcademyFounder & Head of GrowthJanuary 2017 - Today (9 years and 7 months)Denmark• Owned end-to-end Meta Ads strategy: campaign architecture, audience research, creative testing, and budget management across Facebook and Instagram.• Drove 150M+ impressions and 100,000+ subscribers from cold acquisition campaigns across multiple sub-Saharan African markets — a fragmented, underserved ad geography that demanded sharp targeting and creative discipline.• Built a multi-language creative testing pipeline that progressively lowered cost-per-subscriber.• Developed and deployed an LLM-powered conversational agent driving ongoing engagement and retention.• Secured $500K+ in growth capital; led the transition to a financially sustainable operating model through COVID-19.
- Textbooks for ChangeFounder & CEOJanuary 2013 - January 2020 (7 years)Canada• Built marketing and business development from the ground up; scaled the venture from $0 to $6M+ in revenue.• Established and managed 150+ active partnerships with campus libraries and donation centers across North America, combining offline BD with digital lead generation.• Recognized by B Corp as a "Best for the World" company for three consecutive years (top 5% of all B Corps globally).• Grew team from 1 to 18 full-time + 20 campus ambassadors; led marketing, operations, and impact measurement.• Acquired by a value-aligned social enterprise in 2020.
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Education
- Certificates in Sustainability & EntrepreneurshipIvey School of Business, Western University2013Certificates in Sustainability & Entrepreneurship