About Chris
Reveal your brand, Cultivate your vision 🪴
French
Native or bilingual
English
Fluent
Experience
- IFREQHead of Marketing & CommunicationSPORTSJanuary 2023 - Today (3 years and 5 months)Bruxelles, Belgium| Activities |⭕ | HEAD OF MARKETING AND COMMUNICATION |_// Product Marketing \\_✅ Product Marketing (analysis and development, communication, marketing strategy management)✅ Positioning and Personas/Targets✅ Storytelling and Editorial Strategy✅ Client Management (Onboarding, Follow-up, Analysis & Feedback)✅ Market Audit and Analysis_// Communication / Marketing \\_✅ Activation of Digital Marketing Levers✅ Social Media Management✅ Development of Communication Plans (events, product, partnerships, collaborations, etc.)✅ Strategy Management and Budget Control✅ Development of Branding Guidelines (graphic charter, banners, logo, post templates…)✅ Advertising and SEO-optimized Copywriting✅ Team Management and Coordination
- SNIKPICSNIKPICSOCIAL NETWORKSNovember 2021 - November 2022 (1 year and 1 month)Bruxelles, Belgium| Activities |⭕ | BRAND STRATEGY - SOCIAL MEDIA | Marketing Specialist✅ Social Media Management✅ Design of Editorial Strategies✅ Development of Branding Guidelines (graphic charter, banners, logo, post templates…)✅ Management of a portfolio of about fifteen brands (SMEs)✅ Management of Ads marketing strategies (social media, Google Ads, Facebook Ads)✅ Client Management (Onboarding, Follow-up, Analysis & Feedback)✅ Management and Coordination of creative teams (social manager, designer, ads experts) - 5 to 6 freelancers per brand
- HICCO
On Malt
Front-End DeveloperMarch 2021 - April 2021Levallois-Perret, FranceOccasional maintenance mission to receive future graphic corrections for a site that has remained "inactive" in terms of maintenance for several months.Numerous updates have therefore been carried out, concerning Wordpress, several extensions, as well as the update of paid plugin licenses to ensure the desired performance level of the website.
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Education
- Master in Digital Marketing and CommunicationIPAC2014
Certifications
- Google Analytics AdvancedGoogle2020
- Inbound Marketing CertificationHubSpot Academy2020