Julie Chopinet

My name is Julie, I am a "wellness maniac".

After several professional experiences in trend forecasting agencies, design agencies, and startups (as a sales representative and customer service manager), I created a first e-shop in 2017, Animée Paris, offering activewear labels from around the world.

Passionate about sports and an entrepreneur at heart, I created the athlé brand in 2022 (now sold at Galeries Lafayette and Printemps Haussmann): aesthetic & functional sports accessories, and I am a certified sports coach.

Alongside this activity that I am passionate about and that fulfills me, I am committed today to helping you nurture your creativity, anticipate, and stay one step ahead.

I offer 3 types of support:

1- PROSPECTIVE

Trend monitoring and analysis to inspire you to create tomorrow's products

Based on your brief and concerns, I will provide a presentation, an "intuition guide" including:

- Macro and micro trend focuses and analyses

- Expert interviews

- Market, service, and product recommendations

2- STORYTELLING

Writing, wording, and naming to highlight and articulate your products

With the aim of helping you find your voice, I will guide you in crafting compelling narratives:

- Naming (brand, concept, product names...)

- Wording (recommendations on vocabulary, keywords to highlight...)

- Writing (product or ingredient story and origin, concept creation...)

3- PROSPECTION

Recommendations of high-potential wellness brands

To assist buyers in their brand choices, I have created small books, "Les Pépites" (The Gems) including:

- A market focus (e.g., activewear)

- Detailed presentation (history, added value, collection mood boards, and stockists) of 10 "bankable" brands to bet on in the coming months/years

- My favorite: an intuitive recommendation on the opportunity not to be missed!