Freelancer profile translated to English.

Description

Hello, I'm Chloé ☺️

Art director, graphic designer specializing in the food, restaurant, and lifestyle sectors, I bring your brand's story to life to showcase your expertise and build a community around your values.

➡️What services do I offer? What is the goal?

1. Brand & Communication Strategy 💭

→ I establish a strategy tailored to your needs and your clients

→ The objective? To set you apart from your competitors in your industry

2. Branding I Art Direction I Graphic Design ✨

→ I create a unique, captivating, and memorable brand identity

→ I ensure consistency from your website to your communication materials

3. Communication I Social Media 📲

→ I communicate your identity and services

→ I make your brand visible in the digital world and in everyday life

➡️How do I proceed?

🔍 I analyze the context, challenges, and competition of your business

💡 I define a unique strategy to increase your leads and revenue

✨ I design a brand identity that resonates with your vision and captivates your audience

🖥 I build an intuitive and optimized website to ensure visibility and performance

✍️ I adapt your identity to print or digital communication materials

📸 I direct or produce your photo or video content capture

📱 I define a social media strategy based on your target audience and competition

💛 I create your social media content and ensure ongoing management of your accounts

➡️Who are my clients?

I support both emerging brands in their growth and established ones in building a strong and engaging image:

Frichti, Bakus, Château Roubine - Cru Classé, Leclerc, Prêt-à-Pousser, Cajoo, France TV, Airbus, Skapa, Givaudan, Maison Hélior, Université Paris Dauphine, Société Générale, etc.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Toulon (up to 50km), Marseille (up to 50km), Nice (up to 50km)

Odin
Art Director
RESTAURANTS AND FOOD SERVICE
September 2022 - September 2023 (1 year and 1 month)
Normandy, France
Responsible for the brand identity and communication of a 4-star hotel and 5 restaurants on the Northwest coast of France (Normandy, Brittany, Vendée) ⬇️

→ Analysis of the establishment's context, competitive analyses
→ Strategic audits and detailed communication plans
→ Brand identity redesign/creation
→ Design of simple, intuitive, and optimized websites
→ Graphic design and communication materials
→ Photo or video content direction or production
→ Social media strategy and account management
→ Space design and realistic 3D modeling
→ Design of templates for employees and establishment managers

Establishments: Les Sables Blancs (Concarneau), Le Vivier (Trouville), L'Odyssée (Deauville), Le Café de la Digue (Cabourg) Le Beau Site (Cabourg), L'Équinoxe (La Tranche-sur-Mer)
Graphic Design Visual Identity Branding Communication Strategy Project Management Art Direction Brand and Identity Culinary Photography Food Industry Food and Beverage Hospitality Graphic Design Food Community Management Culinary Art Direction Wines & Spirits
Bakus
Art Director, Graphic Designer
RESTAURANTS AND FOOD SERVICE
September 2021 - September 2022 (1 year)
Paris, France
Responsible for the brand identity and communication of 3 restaurants and wine bars in Paris, and 3 wine estates in Provence and Côtes-du-Rhône ⬇️

1. Brand Identity:

→ Analysis of the establishment's context, competitive analyses
→ Strategic audits and detailed communication plans
→ Brand identity redesign/creation
→ Design of simple, intuitive, and optimized websites
→ Graphic design and communication materials
→ Photo or video content direction or production
→ Social media strategy and account management
→ Space design and realistic 3D modeling

2. Product Design (wine bottle creation):

→ Analysis of existing products
→ Creation of the graphic universe for the product to be sold
→ Proposal of creative directions (bottle/label design)
→ Photorealistic product visuals (custom mockup creation)
→ Packaging design
→ Design of detailed files for printing
→ Graphic design and communication materials
→ Photo or video content direction or production

Establishments: BAKUS I Bar & Restaurant (Paris, 01), Bonnard (Paris, 03), Bulle° (Paris, 04), Château Roubine - Cru Classé (Provence), Sainte-Béatrice (Provence), Chante Bise (Côte-du-Rhône)
Graphic Design Communication Strategy Communication Project Management Packaging Audit Branding Photography Food Industry lifestyle Restaurants Food and Beverage Wines and Spirits Graphic Design food community manager
Frichti
Graphic Designer
RESTAURANTS AND FOOD SERVICE
May 2021 - August 2021 (3 months)
Paris, France
Responsible for daily graphic creations according to the marketing team's needs and involvement in various communication campaign projects (e.g., La Cafet’, la Cantine, la Gazette, etc.) ⬇️

→ Graphic design and communication materials
→ Creation of visual identities for new Frichti concepts
→ Photo editing and manipulation
→ Print and digital graphic visuals (posters, flyers, newsletters, etc.)
→ Photorealistic product visuals (mockups)
Graphic Design Visual Identity Communication Packaging Packaging Graphic Designer Illustration Photo Editing Food and Beverage Products Food Photographer Graphic Design