Freelancer profile translated to English.
Back to original languageAbout Chloé
Discover my work: chloe-verite.com
Passionate about web culture and interface design, I specialize in e-commerce platforms. I have worked in agencies in Paris, Luxembourg, and Montreal, and 5 years ago I decided to become a freelancer to help brands improve their conversion on the web.
My approach is centered on users and their real needs. This involves research upstream of a project, user tests to confirm or disprove my hypotheses, and constant iterations to improve the product based on feedback.
My daily tools:
• Figma
• Notion
• Jira
• Testapic
• ABTasty
• GA4
My experiences:
• E-commerce
• SaaS
• Marketplace
My expertise:
• UX Design
• UI Design
• Ergonomics
• User testing
• A/B Tests
• Purchase funnel
• Wireframes
• Prototyping
Project management / communication tools already used:
• Slack
• Asana
• Trello
• Confluence
English
Fluent
French
Native or bilingual
Can work on-site
Paris 12e Arrondissement (up to 50km), Paris (up to 100km)
Experience
- Maisons Du Monde France - AffacturageProduct designer | UI/UX designer | Prototype | CRO StrategyE-COMMERCEFebruary 2022 - Today (4 years and 4 months)Paris, FranceOn assignment at Maisons du monde, I was able to completely redesign the checkout process (cart, delivery, payment, confirmation) and help develop numerous projects:🛒 Redesign of the shopping cart page 🛒- +4% increase in transition rate → to delivery- Loading time divided by 2: +47% gain💸 Redesign of the payment page 💸- +2.5 pts increase in click-through rate on the “pay” button- +1.5 pts increase in acceptance rate🏆 Highlighting the loyalty program on the site 🏆- X2 on the PM of status 3 users- +6% reactivation of account without purchase- Boost on furniture purchase: +6 pts (33% status 3; 19% status 2)👔 Redesign of professional account creation 👔- +11% increase in professional account creations⭐️ Development of a Design System ⭐️- Optimization of iteration time.- Better understanding between designers and developers- Mirror work
- FEMPOProduct Designer | UI/UX designerE-COMMERCEMarch 2021 - November 2021 (9 months)Paris, FranceOn assignment at Fempo.co, I was able to carry out a visual and ergonomic redesign of the e-commerce site:↪️ Switch the sketch mockups -> to figma⭐️ Creation of a Design System🛍️ Understanding of shopify issues📈 Improvement of the check out💻 Adapt the brand's graphic charter so that it respects good web practices (color accessibility, logo readability...)
- Hubside Store.comUi/ux designerE-COMMERCENovember 2019 - January 2022 (2 years and 3 months)Paris, FranceOn assignment at hubside.store I had the opportunity to do a visual and ergonomic redesign:↪️ Switch the sketch mockups -> to figma⭐️ Creation of a Design System👤 User tests via Testapic (quanti/quali)🛍️ Understanding of shopify issues📈 Improvement of the check out🏬 Improvement of the Drive to Store
Reviews
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Education
- Master Creation and Multimedia ManagementUniversité Rennes II2014
- Professional Bachelor's Degree in Graphic and Multimedia DesignUniversité Rennes II2012
Certifications
- A/B testing and analyze user dataOpenClassrooms2018