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Chloé V.CV

Chloé V.

UX/UI designer | E-commerce | CRO

€680/day
34 projects
Paris 12e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Chloé

Discover my work: chloe-verite.com

Passionate about web culture and interface design, I specialize in e-commerce platforms. I have worked in agencies in Paris, Luxembourg, and Montreal, and 5 years ago I decided to become a freelancer to help brands improve their conversion on the web.

My approach is centered on users and their real needs. This involves research upstream of a project, user tests to confirm or disprove my hypotheses, and constant iterations to improve the product based on feedback.

My daily tools:
• Figma
• Notion
• Jira
• Testapic
• ABTasty
• GA4

My experiences:
• E-commerce
• SaaS
• Marketplace

My expertise:
• UX Design
• UI Design
• Ergonomics
• User testing
• A/B Tests
• Purchase funnel
• Wireframes
• Prototyping

Project management / communication tools already used:
• Slack
• Asana
• Trello
• Confluence
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris 12e Arrondissement (up to 50km), Paris (up to 100km)

Experience

  • Maisons Du Monde France - Affacturage
    Product designer | UI/UX designer | Prototype | CRO Strategy
    E-COMMERCE
    February 2022 - Today (4 years and 4 months)
    Paris, France
    On assignment at Maisons du monde, I was able to completely redesign the checkout process (cart, delivery, payment, confirmation) and help develop numerous projects:

    🛒 Redesign of the shopping cart page 🛒
    - +4% increase in transition rate → to delivery
    - Loading time divided by 2: +47% gain

    💸 Redesign of the payment page 💸
    - +2.5 pts increase in click-through rate on the “pay” button
    - +1.5 pts increase in acceptance rate

    🏆 Highlighting the loyalty program on the site 🏆
    - X2 on the PM of status 3 users
    - +6% reactivation of account without purchase
    - Boost on furniture purchase: +6 pts (33% status 3; 19% status 2)

    👔 Redesign of professional account creation 👔
    - +11% increase in professional account creations

    ⭐️ Development of a Design System ⭐️
    - Optimization of iteration time.
    - Better understanding between designers and developers
    - Mirror work
    UI Design UX Design Figma Prototype E-commerce User Testing
  • FEMPO
    Product Designer | UI/UX designer
    E-COMMERCE
    March 2021 - November 2021 (9 months)
    Paris, France
    On assignment at Fempo.co, I was able to carry out a visual and ergonomic redesign of the e-commerce site:

    ↪️ Switch the sketch mockups -> to figma
    ⭐️ Creation of a Design System
    🛍️ Understanding of shopify issues
    📈 Improvement of the check out
    💻 Adapt the brand's graphic charter so that it respects good web practices (color accessibility, logo readability...)
    Figma User Experience Design User Interface Design Prototype Wireframing E-commerce Shopify
  • Hubside Store.com
    Ui/ux designer
    E-COMMERCE
    November 2019 - January 2022 (2 years and 3 months)
    Paris, France
    On assignment at hubside.store I had the opportunity to do a visual and ergonomic redesign:

    ↪️ Switch the sketch mockups -> to figma
    ⭐️ Creation of a Design System
    👤 User tests via Testapic (quanti/quali)
    🛍️ Understanding of shopify issues
    📈 Improvement of the check out
    🏬 Improvement of the Drive to Store
    Figma Shopify User Interface Design User Experience Design E-commerce Wireframing Prototype Invision Sketch Adobe Photoshop

Reviews

5.0

Out of 4 ratings

J

Jean-Vincent

Fempo

Reviewed on 10/7/2021

J

Jean-Vincent

Fempo

Reviewed on 9/24/2021

Recommendations

FR
FU
FU
+4
Florian Rigault and 6 other people have recommended Chloé

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Education

  • Master Creation and Multimedia Management
    Université Rennes II
    2014
  • Professional Bachelor's Degree in Graphic and Multimedia Design
    Université Rennes II
    2012

Certifications

Skill set

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