Chloé Vayssettes

As a visual merchandising designer, my role is to develop sales spaces for major brands as well as to translate the brand's visual identity into unique spaces. Within this position, I have been led to work on projects of all sizes, from object design to large-scale projects; as well as to develop my ability to best respond to client requests while maintaining a certain uniqueness.

Designs and develops commercial spaces and brand scenographies combining aesthetics, functionality, and marketing strategy. Analyzes visual identity and commercial needs to create layout concepts that optimize customer experience and product display. Collaborates with marketing, technical teams, and suppliers to ensure visual consistency, adherence to budgets and deadlines, while integrating design trends and technical constraints.

Creation of private architectural plans and 3D models, participation in an architecture competition for the Helsinki Museum of Architecture and Design.