Freelancer profile translated to English.

Description

You run a technical B2B SME. Your expertise is sharp, your clients are satisfied, your product is solid.

But when it comes to communicating about it? That's another story.

Your website dates back to 2019. Your LinkedIn page looks like a desert. Your competitors, who are less skilled than you, are more visible. And when you're asked, "What exactly do you do?", even you struggle to find the words.

That's exactly where I come in.

For 8 years in an agency, I was a client director for brands like IBM, Danone, Emirates, Piaget, Eiffage, and Bureau Veritas. I managed budgets, coordinated creative teams, and built brand strategies for often complex subjects.

Today, I'm putting this experience to work for technical B2B SMEs that don't have the time, the team, or the desire to handle their own communication - but who know it's become indispensable.

I don't just create strategies in a PowerPoint that no one reads. I do the work: positioning, branding, content, social media, website, all aligned and coherent.

Some examples:

→ Link - Shared financial services: complete rebranding, LinkedIn management (200 → 1,200 qualified followers, 10x views), content creation, website

→ Eliatys - RFID/mobility solutions: strategic repositioning, rebranding, and website redesign

→ HR TechPartner - HR digitalization: brand identity creation

→ Evolta - Renewable energies: naming, branding, positioning

My playground: technical B2B companies in finance, industry, energy, and IT.

Do you see yourself in this? Let's talk → a message is all it takes.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Communication - B2B Specialist
January 2024 - Today (2 years and 5 months)
Paris, France
I support technical B2B SMEs and startups that do not have an in-house marketing team. The leader manages everything, including communication, often as an afterthought.

My role: to take charge of the subject, from strategy to execution. No marketing jargon, no cosmetic reporting. Concrete actions, measurable results.

What I deliver:
→ Positioning & Communication Strategy
→ Naming & Visual Identity (logo, brand guide, materials)
→ Website Creation and Redesign
→ LinkedIn & Social Media Management
→ Content Creation (articles, newsletters, case studies)
→ Campaign Kits (webinars, white papers, landing pages)

Example Projects:
→ Link - Shared financial services: complete rebranding, LinkedIn management (200 → 1,200 qualified followers, 10x views), content creation, website
→ Eliatys - RFID/mobility solutions: strategic repositioning, rebranding, and website redesign
→ HR TechPartner - HR digitalization: brand identity creation
→ Evolta - Renewable energies: naming, branding, positioning

Sectors: Finance & Investment · Industry & Energy · IT & HR Tech · Decarbonized Mobility
B2B Communication Event Management Project Management Social Media LinkedIn
Ellen Coopers Paris
Associate Client Director
September 2019 - April 2024 (4 years and 7 months)
Paris, France
Business Development: two tenders per month (private or public)
Lead Generation (AdWords, email marketing)
Advertising and Sales Strategy
Client Portfolio Management (€1 million in managed revenue)
Branding, Campaigns, Websites, Social Media
Management of a sales team of 3 people and a creative team of 4 people.
Structuring of the B2B Communication department: design of client strategies and deployment of associated communication plans; collaboration with change management firms.
Ellen Coopers Paris
Group Manager
September 2017 - September 2019 (2 years)
Paris, France
Client Project Management; participation in tenders (benchmarking, operational management); coordination of event agencies, press and media relations; management of a team of 2 people.