Freelancer profile translated to English.
Back to original languageAbout Chloë
Passionate about the cosmetics and wellness industry, I support brands in their commercial development while strengthening the performance of their field teams through adapted and operational training programs.
At the crossroads of business and education, I work to increase turnover, develop new partnerships, and upskill sales teams (internal and external).
My different actions:
- Implement 360° strategies adapted to local markets,
- Develop the commercial side of a business with the creation of sustainable partnerships.
- Lead engaging training sessions (in-store training, masterclasses, e-learning),
- Support field teams to anchor learning (coaching, role-playing, simulations),
- Design differentiating and digital educational tools to promote products and facilitate their adoption,
- Measure the performance of implemented actions through field reporting and analysis,
- Share concrete recommendations to support brands' business objectives.
My approach, both strategic and highly operational, aligns training, customer experience, and commercial performance to sustainably grow sales and brand image.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Aix-en-Provence (up to 10km), Aix-en-Provence (up to 15km)
Experience
- MÊME CosmeticsExport Sales ManagerFASHION AND COSMETICSApril 2023 - April 2025 (2 years)Paris, France- Manage the economic performance of a network of 850 points of sale in Europe (sales analysis, KPI monitoring, and optimization recommendations)- Define and implement the annual retail, commercial, and training strategy for the Export department- Adapt strategy and guidelines to local markets through strong internal and external collaboration- Create, translate, and adapt training materials used during training sessions (in-person or remote) for field teams- Lead about ten training sessions per year for each product launch or upon the arrival of new field sales representatives- Define tools, objectives, and key performance indicators (KPIs) for the field team to improve its performance and identify areas for improvement
- Supergoop!Sales and Business Development Director (UK and Europe)FASHION AND COSMETICSJanuary 2022 - July 2022 (6 months)Aix-en-Provence, FranceScope: 4 existing retailers (UK) and 13 countries in Europe to open exclusively with SephoraSole employee in the region to develop Supergoop!'s B2B business➢ Results: +61% sell-in and +41% sell-out YTD for an estimated turnover of €4.5 million in 2022- Plan the development strategy with Sephora and negotiate contract details (annual objectives, pricing, margin, number of points of sale, etc.)- Implement retail and digital activations for existing accounts in the UK- Manage orders and limit stockouts through sales forecasts- Train customer service and in-store staff of the 4 British retailers (50 people)- Organize 2 press events in France and England to introduce the brand to journalists and influencers
- Supergoop!Sales and Training ManagerFASHION AND COSMETICSDecember 2017 - January 2020 (2 years and 1 month)Singapour, SingaporeScope: 6 countries (Singapore, Thailand, Malaysia, Indonesia, Hong Kong, Philippines) comprising 62 Sephora stores, including 1,200 sales assistants and 6 e-commerce platforms➢ Management of a field team of 2 full-time employees and about ten temporary staff➢ Opening of the Singapore subsidiary➢ Responsible for Sephora (B2B) distributor sell-in and sell-out / Results: +95% sell-out YTD for a turnover of €4 million and opening of 2 new markets- Plan the operational strategy to increase the brand's turnover- Define the annual training plan with Sephora's Training Manager- Conduct key training sessions: 10 Sephora flagship stores, customer service, and new markets- Identify and realize opportunities (distribution and partnerships) to increase company growth- Organize job interviews and ensure the onboarding of my team members
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Education
- Master's Degree in Translation, specialization in Intercultural ManagementISIT (School of Management and Intercultural Communication)2013
- BaccalaureateFrench School of Shanghai2008Spécialisation littérature, philosophie et langues