Freelancer profile translated to English.
Back to original languageAbout Chloe
Freelance graphic designer since July 2018. Passionate about the cultural scene but keen to broaden my work scope to collaborate with diverse clients, allowing for constant open-mindedness.
English, living in France for 13 years, I am bilingual and travel extensively between France, England, and Sweden.
I am highly motivated, dynamic, and vibrant, so please feel free to reach out. The key is to find solutions together.
I can work on several types of projects such as:
- Visual Identity
- Logo Creation
- Layout
- Posters
- Illustrations
- Interactive PowerPoints
...
Do not hesitate to contact me, and above all, have a great day!
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Yves Rocher USACreative DirectorE-COMMERCEDecember 2025 - April 2026 (4 months)Londres, United KingdomArtistic Direction – Elevating the Visual Identity for Yves Rocher USAAs part of its expansion into the American market, Yves Rocher USA initiated an evolution of its visual territory to enhance its desirability and positioning among a more demanding and contemporary audience.As the artistic director, I was tasked with orchestrating this transformation by infusing a more premium visual language while preserving the brand's fundamental DNA, rooted in naturalness and botanical expertise.My approach focused on:
- Redefining aesthetic codes, with a deliberate upscale enhancement (palette, typography, graphic rhythms)
- Developing a more editorial and sophisticated visual language, inspired by luxury and selective beauty standards
- Art directing digital content and campaigns, with particular attention to composition, lighting, and visual storytelling
- Harmonizing communication across all touchpoints to ensure coherence and impact
- Establishing a distinctive visual signature capable of strengthening recognition and perceived value
This elevation work repositioned the brand in a more desirable and aspirational space, creating a subtle balance between its botanical heritage and visual modernity. - LuminiscenceCreative DirectorCULTUREApril 2025 - April 2026 (1 year)Paris, FranceCreative Direction – Visual Identity Redesign for LuminiscenceAs creative director, I led the complete redesign of Luminiscence's visual identity, with the ambition to reposition the brand as an immersive experience at the crossroads of art, technology, and the sacred.My role involved defining a strong and structuring creative vision, capable of translating the project's essence while supporting its development and differentiation goals.I notably worked on:
- Defining the creative platform and positioning axes (emotional, artistic, and technological)
- Designing several visual territories, exploring contrasting universes: a warm and accessible axis inspired by light and sacred architecture, and a more contemporary, digital, and experiential axis
- Overall art direction (typography, colors, iconography, graphic systems)
- Creating an immersive visual universe, designed to adapt to scenographic and digital experiences
- Supporting brand consistency across all platforms
This redesign laid the foundation for a strong, distinctive, and evolving identity, capable of supporting Luminiscence in its development and influence. - SuperbienGraphic Designer & Brand CoordinatorARTS AND CRAFTSMay 2022 - April 2025 (2 years and 10 months)- Creation of visual identity around the brand, continuing to evolve it with constant research and implementation of tools.- Visual creation for the brand and its social networks to create visual consistency across different media.- Creation and ordering of merchandising collections.- Smoothing of client decks – giving a branded identity and spirit.- Visual research and exploration.
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Education
- Foundation Year in Applied ArtsE.S.A.A.T, Roubaix2015Une année de mise à niveau en arts appliqués à Roubaix, pour en suite faire une formation de graphiste. Travail des bases du design, apprendre les différentes voies : textile, produit, espace, graphisme...
- BTS Graphic Design, Digital Media OptionLycée Jeanne D'arc, Rouen2017BTS en graphisme, apprendre les bases du métier de graphiste + la communication visuelle. Travailler autant le print que le numérique, qui permet d'avoir une double casquette. Stage en fin de première année de BTS, et la mise en place d'un projet professionnel durant la deuxième année qui permet de mettre un place un projet du cahier des charges jusqu'à la réalisation graphique. 2 années d'expérimentation d'outils mais de mise en place de projets fictifs mais qui sont dans les normes de la réalité.