Freelancer profile translated to English.
Back to original languageAbout Chloé
👩💻 Who am I?
Unlike Obelix, I didn't fall into SEO when I was very young. After starting my career in managing large public interest projects, I followed my desire to work in and for Web content, and became passionate about SEO and the challenge of online visibility. For over 4 years, I have been sustainably supporting e-commerce site owners in the implementation and execution of a natural referencing strategy, particularly focused on the two pillars of content and popularity.
👉 I optimize your page referencing to improve positioning on keywords strategic to your business.
👉 I help you build a content strategy adapted to your target audience, allowing you to attract qualified traffic.
👉 I support you in gaining popularity by developing a quality link-building strategy.
📈 The services I offer:
🔷 SEO Audit (Technical, Content, Popularity)
🔷 Semantic / Editorial
🔷 On-Page SEO Optimizations
🔷 Off-Page SEO Optimizations (backlinks)
🔷 Project Management
🔷 Reporting
🔷 Training (development of practical guides / SEO tutorials)
🏆 Results!
In 4 years, on the silamp.fr site:
🔝 Monthly organic traffic x76 (1.9k to 145k)
🔝 11 to 2016 keywords in positions 1-3
🔝 45 to 4844 keywords in positions 4-10
🔝 Authority Score increased from 14 to 52
🔝 Average SEO Revenue/Investment Ratio in 2022 = 9
💻 An overview of my technological environment:
- SEO Tools: Google Search Console, SEMrush, Google Trends
- Analytics: Google Analytics
- Keyword / Semantic Research: Keyword Google Planner, SEMrush, Ubersuggest, AnswerThePublic
- Crawlers: Screaming Frog, Netpeak Spider
- Position Tracking: Monitorank
- CMS: WordPress, Oxatis, Prestashop
- Mind Mapping: Mind Meister, Mind Map
- Project Management: Trello, Slack, Google Drive, Google Data Studio
French
Native or bilingual
Spanish
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- SilumenSEO Project ManagerE-COMMERCEJuly 2020 - Today (5 years and 11 months)TélétravailSilumen.com, an e-commerce site selling LED lighting, decor, furniture, and connected objects (https://www.silumen.com/fr/)Results since January 2021:🔝 Monthly organic traffic x6.9 (3.5k to 24k)🔝 2 to 36 keywords in positions 1-3🔝 35 to 559 keywords in positions 4-10🔝 187 to 1980 keywords in positions 11-20🔝 Authority Score 53👉 Implementation and monitoring of the SEO strategy – Quarterly action plans.👉 Management of the Web Pole team on SEO topics.👉 Semantic analysis / search for the best keywords for natural referencing.👉 Lexical field / Identification of main keywords, secondary keywords, and long-tail keywords.👉 Recommendations on optimal SEO structure.👉 Development of the content strategy / content marketing (blog, categories, guides, etc.)👉 Management of the editorial calendar and identification of topics to cover.👉 On-page SEO optimizations (title, meta description, Hn, URL, internal linking, lexical field, semantic universe, images, ALT attribute, etc.).👉 Web content writing (product sheets, categories, page headers, white papers, etc.)👉 Management of relationships with external writers / editorial briefs.👉 Construction of the link-building strategy (backlinks) / Off-page SEO / Establishment of partnerships with quality referring domains (bloggers, companies, influencers).👉 Coordination with the partner SEO agency for the SEO management tool (SmartKeyword)👉 Monitoring of positioning and analysis of results – SEO performance report on Google Data Studio (sources: GA4, Google Search Console, SEMrush, etc.)👉 Implementation of new natural referencing strategies, such as semantic coconets.👉 Identification of opportunities (keywords and external links).👉 Creation and delivery of SEO training for the e-commerce team.
- Asian Cooking - AsiamarchéSEO ConsultantE-COMMERCEAugust 2020 - Today (5 years and 10 months)TélétravailOnline Asian grocery store.👉 Comprehensive semantic audit of the site.👉 Implementation of the natural referencing strategy.👉 Keyword prioritization and new SEO structure.👉 SEO optimization of category and product pages.👉 Position tracking and results analysis.Results since December 2020:🔝 Monthly organic traffic x3 (26k to 79k)🔝 239 to 826 keywords in positions 1-3🔝 568 to 1257 keywords in positions 4-10🔝 Authority Score increased from 20 to 41
- Gap Tallard Fly and DreamSemantic Referencing ExpertENTERTAINMENT AND LEISUREFebruary 2020 - May 2020 (4 months)TélétravailAeronautical activities in the Southern Alps: ULM, helicopter, hot air balloon, paragliding.👉 Comprehensive semantic audit of the gap-tallard.com site / Keyword research / SEO structure recommendations / Lexical field to use.👉 Semantic analyses for 3 new website projects (Southern Alps aeronautics professional network, Hot Air Balloon, Helicopter, ULM themes).👉 SEO advice to improve web referencing.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Sciences - Po - Major in Business and International RelationsIEP Aix-en-Provence2010
- Project Manager in Documentary Engineering and Knowledge ManagementCNAM-INTD2019Gestion de contenu - Veille documentaire et stratégique - Langages du Web - Gestion de projet - Référencement et Marketing de contenu