About Chloé
French
Native or bilingual
English
Fluent
Experience
- MinimistanCommunication ManagerRESTAURANTS AND FOOD SERVICEOctober 2024 - August 2025 (10 months)Le Minimistan is a large-capacity third place hosting various activities: restaurant, cafe, bar, coworking space, exhibition gallery. Many events are organized there focusing on music, food, and art.My missions:Definition of the overall annual communication strategy and the different channels to activateSocial media management (strategy and content creation: photo, video, text content...)Website management: writing, SEO, site updates, article and page creation...Creation of visuals (posters, flyers, social media visuals) using Canva Pro and/or Adobe SuitePress relationsManagement of external service providersPhoto and video coverage for social media during eventsVideo editing
- PhotowebCRM OfficerE-COMMERCEAugust 2023 - September 2024 (1 year and 1 month)Photoweb is a company specializing in the printing of personalized photo products: books, objects, albums, prints...My missions:Development of the CRM Marketing strategyManagement of emailing campaigns via EmarsysMarketing automationManagement of the complete CRM software migration: Emarsys to BrazeCustomer base monitoringImplementation of marketing triggers aimed at customer conversionImplementation of web pushesManagement of the commercial animation plan: definition of the promotional calendar, creation of promotional codes, performance trackingCreation of content related to product offeringsCopywritingOptimization of customer loyalty
- ROSSIGNOLEmail Marketing SpecialistSPORTSJuly 2022 - January 2023 (6 months)Rossignol is a French company specializing in the sale of outdoor sports equipment (clothing, accessories) as well as sports equipment (skiing, snowboarding, cycling, hiking...).My missions:Management of B2C emailing campaigns on Salesforce Marketing CloudNewsletter briefs, segmentation, campaign creation, planning on Marketing Cloud, analysesKPI monitoring on Google Analytics, Data Studio, Salesforce AnalyticsMarketing automationWeb contests: creation of forms, data extensions, and landing pagesDevelopment of the marketing CRM partDatabase management and segmentationContent creation and copywritingCompetitive intelligenceMonitoring of best practices and industry trends
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Education
- Master in Marketing & SalesGrenoble IAE2022
- Professional Bachelor's Degree in Management and Development of Organizations, Sports and Leisure ServicesUniversity of Bordeaux2020