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Chloé RiffaudCR

Chloé Riffaud

Communication & Brand Design Manager

€425/day
Paris, FR
3-7 years

Average response time: A few days

Freelancer profile translated to English.
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About Chloé

From Idea to Impact: I bring your project to life with creativity and authenticity!

Communication Manager | Freelance Graphic Designer & Community Manager | Visual Identity | Digital Communication | Social Media

+5 years of experienceacross associations, e-commerce, major outdoor sports groups, co-working spaces, and the restaurant industry... These diverse environments have sharpened my adaptability and fueled my creativity. Today, I leverage this versatility to serve your projects in **creating the visual identity and communication strategy that truly reflect you**!

What I do for you 💙

- Communication Strategy: communication plan, content strategy, brand storytelling, reporting, channel activation
- Social Media Management: community management, content creation, editorial calendar for Instagram, Facebook, LinkedIn
- Visual Identity & Graphic Design Creation: logo, brand guidelines, branding, print & digital assets
- Training: tailored training to empower you in managing your visual identity, social media, and associated tools!

Why choose me👩🏻‍💻

- Tailored Creativity: each project benefits from a unique and personalized approach
- Active Listening: your vision and needs guide every decision
- Guaranteed Responsiveness: availability, deadline adherence, fluid communication
- Optimized Budget: creative solutions adapted for small budgets and businesses

My favorite areas🌟

- Launching projects
- Restaurants, hotels, bars, food & gastronomy
- Independent boutiques & artisans or creators
- Outdoor sports, nature & lifestyle

Passionate about food, creative arts, nature, and outdoor sports, I understand creative universes and know how to enhance them with authentic communication.

Ready to launch your project? Let's discuss it over a good coffee! ☕
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Grenoble (up to 10km)

Experience

  • Minimistan
    Communication Manager
    RESTAURANTS AND FOOD SERVICE
    October 2024 - August 2025 (10 months)
    Le Minimistan is a large-capacity third place hosting various activities: restaurant, cafe, bar, coworking space, exhibition gallery. Many events are organized there focusing on music, food, and art.

    My missions:
    Definition of the overall annual communication strategy and the different channels to activate
    Social media management (strategy and content creation: photo, video, text content...)
    Website management: writing, SEO, site updates, article and page creation...
    Creation of visuals (posters, flyers, social media visuals) using Canva Pro and/or Adobe Suite
    Press relations
    Management of external service providers
    Photo and video coverage for social media during events
    Video editing
    Communication Strategy Social Media Content Creation Website Management Graphic Design
  • Photoweb
    CRM Officer
    E-COMMERCE
    August 2023 - September 2024 (1 year and 1 month)
    Photoweb is a company specializing in the printing of personalized photo products: books, objects, albums, prints...

    My missions:
    Development of the CRM Marketing strategy
    Management of emailing campaigns via Emarsys
    Marketing automation
    Management of the complete CRM software migration: Emarsys to Braze
    Customer base monitoring
    Implementation of marketing triggers aimed at customer conversion
    Implementation of web pushes
    Management of the commercial animation plan: definition of the promotional calendar, creation of promotional codes, performance tracking
    Creation of content related to product offerings
    Copywriting
    Optimization of customer loyalty
    Content Creation Marketing Website Management Webmarketing Strategy
  • ROSSIGNOL
    Email Marketing Specialist
    SPORTS
    July 2022 - January 2023 (6 months)
    Rossignol is a French company specializing in the sale of outdoor sports equipment (clothing, accessories) as well as sports equipment (skiing, snowboarding, cycling, hiking...).

    My missions:
    Management of B2C emailing campaigns on Salesforce Marketing Cloud
    Newsletter briefs, segmentation, campaign creation, planning on Marketing Cloud, analyses
    KPI monitoring on Google Analytics, Data Studio, Salesforce Analytics
    Marketing automation
    Web contests: creation of forms, data extensions, and landing pages
    Development of the marketing CRM part
    Database management and segmentation
    Content creation and copywriting
    Competitive intelligence
    Monitoring of best practices and industry trends
    Webmarketing Strategy Marketing CRM Salesforce Marketing Cloud Content Creation

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Education

  • Master in Marketing & Sales
    Grenoble IAE
    2022
  • Professional Bachelor's Degree in Management and Development of Organizations, Sports and Leisure Services
    University of Bordeaux
    2020

Skill set

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