Chloé Picard

• Piloted the social media strategy on Instagram (3 accounts) and LinkedIn: creation of visual and editorial content, moderation of messages and comments.

• Developed and implemented the communication and marketing strategy, with planning and deployment of targeted actions.

• Coordinated and prepared photo and video shoots: definition of creative intentions, creation of mood boards, management of service providers (photographers, videographers, agencies) and supervision of on-site teams.

• Influencer & content creator strategy: identification of relevant profiles, organization of invitations, competitive intelligence, and monitoring of collaborations throughout the year, particularly during Fashion Weeks.

• Managed and optimized web content and SEO: writing optimized articles, updating site pages, and improving online visibility.

• Reporting and performance analysis: weekly monitoring of social media and influencer KPIs, adjusting actions to maximize impact.

• Formalized and updated marketing guidelines (print and digital) to ensure communication consistency and effectiveness.

• Website management: Updates based on the editorial calendar and weekly content administration on the sites.

• Support for the contribution phase in the website redesign project.

• App Airelles: Content updates.

• Paid Campaigns: Brief creation, video creation, publication and performance monitoring, content updates with the agency.

• Eshop, Gift card: Management of offer updates on the PrestaShop and Shopify CMS. Order tracking.

• Needs analysis, deployment, and training of operations teams on WhatsApp Business, as a new communication channel with clients of the group's 6 Houses.

• Social Media and content creation (Community Management Instagram @airelleschateaudeversailles).

• Competitive intelligence on 5* hotels and palaces.

• Performance monitoring and analysis.

• Shootings coordination.

• Event project management.

• Managed the brand's social networks: partnership and contest management, contribution to the deployment of influencer activations.

• Conducted continuous competitive and sectoral monitoring of cosmetic market trends.

• Developed and implemented the CRM campaign plan, created and distributed newsletters via the dedicated tool.

• Produced editorial content for the blog and managed its publication via the CMS.

• Coordinated and monitored the overall communication plan.

• Administered and updated the e-commerce site on Shopify.