Freelancer profile translated to English.
Back to original languageAbout Chloé
Expert in App Marketing, for over 10 years I have been managing app client accounts such as Lydia, Unibet, Amazon Shopping, and Heetch to help them in their growth phase.
My DIGITAL MARKETING services include:
1) App Store Optimization (ASO):
- Competitive analysis,
- Keyword analysis,
- Implementation of meta-optimizations
- Delivery of a complete audit report for better store ranking
2) App launch projects:
- Benchmarks, market research, keyword analysis, etc.
- ASO
- Implementation of product analytics (Amplitude, Mixpanel)
- Tracking (Appsflyer, Adjust, etc.)
- CRM (Push, emailing)
- User acquisition for your app (Search Ads: Google UAC, Apple Search Ads)
- KPI analysis & optimizations to increase your ROAS
My SCALE UP services include (à la carte):
1) Audit of your strategy
2) Boost your productivity (individual or team): integration of AI into your processes to achieve more automation for maximum efficiency and revenue
3) Training in AI tools (ChatGPT prompting, etc.)
4) HR: recruitment of the best profiles for positions in Sales, Account Management, Digital Marketing, ASO, media buying, etc. Assistance with internationalizing your workforce, implementing remote processes while maintaining company culture.
Feel free to contact me to customize the offer to your needs. I am a good listener, understand the challenges of industry players, and have extensive knowledge of the mobile app market, having worked with players such as Disney+, Audible, Witick, CityScoot, Qare, Deezer, 2Houses, etc.
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Russian
Fluent
Remote only
Primarily works remotely
Experience
- DreaminCo-founder & Strategic PartnershipsTELECOMMUNICATIONSMay 2017 - Today (9 years and 1 month)Paris, FranceWe help App developers and agencies acquire new users who will become long-term revenue-generating customers. Thanks to our in-house ad technology, allowing ROI maximization, automatic optimization of your acquisition campaigns and fraud eviction.We work with top international advertisers who trust us for many years thanks to our team of mobile app experts. Our various direct sources of traffic allow us an access to the best in-app ad placements, in display and native formats. We are integrated with all the market's MMP so it is a one-click setup to get us started on your acquisition campaigns!
- Glispa (Market Group)Associate Director of Client ServicesTELECOMMUNICATIONSFebruary 2015 - April 2017 (2 years and 3 months)Berlin, Germanyglispa is a high-performance, mobile marketing pioneer empowering our clients to activate global audiences, reach growth objectives and move markets.We provide a full suite of acquisition and monetization solutions (gBoost, gPerform, gNative and Media Services) for global advertisers like Nexon, OLX, Dafiti and Gumi. glispa reaches billions of mobile and web users with our multichannel offerings driving quality engagement, increasing customer lifetime value and impacting the bottom-line.Since 2008, we have pioneered new technologies to achieve the highest levels of efficiency and optimization for our clients and partners. With offices in Berlin, Beijing, San Francisco, Tel Aviv and São Paulo our multinational, client-focused team boasts 40 nationalities and 24 languages. We look forward to helping you reach your business goals.
- NeomobileSenior Marketing ManagerTELECOMMUNICATIONSJune 2011 - January 2015 (3 years and 7 months)Paris, France- Responsible for the Marketing area in France, with management of the local team- Responsible for media buying with local partners, in coordination with HQ media team. Media planning of the campaigns (mobile on and off deck, affiliation web & SEM).- Responsible for the marketing budget and customer acquisitions: reach the volumes and CPA targets through continuous analysis and reporting of kpis (CTR, CR, CPA optimization, profitability, etc).- Responsible for products launch and development to ensure being able to target all the segments in the market (games, videos, music, etc), with a direct relation with local partners.- Responsible for web and mobile campaigns management: define briefs, coordination with agencies and freelances, check creativities, campaigns improvement (acquisition flow, site quality and user experience).- Responsible for best practices implementations to constantly improve our flows and kpis.
Reviews
Vincent
vaybay sas
Reviewed on 1/4/2024
Chloe did an excellent job on our project. Her in-depth analysis and clear presentation were greatly appreciated. The deliverables were high quality and perfectly suited to our needs. Thanks to her work, we now have better prospects for improving our mobile application, as well as interesting new ideas to explore.
We are very pleased with her contribution and the positive impact it has had on our project.
Edouard
LISA SALIS FORMATION
Reviewed on 9/25/2023
Mission went very well. Chloe truly masters her subject and has excellent communication skills.
Deliverables were of high quality.
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Education
- MBAUniversity of Louisiana at Lafayette2011Marketing, Leadership, Management, Finance, Accounting, etc
- Master of International BusinessIAE Caen2010
Certifications
- Apple Search AdsApple