Freelancer profile translated to English.

Description

🤗 My clients' satisfaction is my priority

💣 Do you want to increase your visibility & gain notoriety?

Entrust me with your goals and I will help you achieve them!

My skills and areas of activity 💪:

💬 STRATEGY: Internal communication, Digital marketing, growth hacking, Social media, corporate communication, Inbound Marketing

💻 BRANDING: visual identity, graphic charter, logotype, colors, pictograms...

✎ SOCIAL MEDIA: content creation, editorial calendar creation, editorial charter implementation, KPI implementation and conversion objective monitoring.

✄ GRAPHIC DESIGN: creation of communication materials (flyers, banners, goodies, infographics...) & visuals for social media (DTP tools).

🚀 SEM: I help you to be more visible on the web thanks to SEO and SEA

My way of working:

☑︎ Upon request, I analyze and benchmark your company's presence on the Web

☑︎ We define together strategic & operational objectives in the short and/or medium term🎯

☑︎ I propose personalized action plans corresponding to the set objectives

☑︎ Upon request, I support you in the operational deployment of the strategic recommendations validated together.

☑︎ I provide a review and reporting of our actions according to the set objectives and adjust actions if necessary

Do not hesitate to contact me to discuss your projects live! ✨

I look forward to discovering them 🤗

📩Chloé Pensivy

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Arval
Marketing Communications Manager
AUTOMOBILE
January 2022 - Today (4 years and 7 months)
Annecy, France
➡ Define, implement, manage all marketing and communication actions to promote Arval Trading internally and externally

O Digital: Website migration
O Emailing campaigns
O Drive the realization of advertising campaign (Display, SEO, SEA). Analytics follow up and improvement
O Coordination of communications agencies (brief, estimate, follow-up of purchase orders)
O Performance monitoring (Google Analytics, Digital KPIS...)
O Implementation of the Marketing and Brand strategy: deployment of the brand externally and internally
O Content Management
O Strategic Marketing: competitive analysis, SWOT
O Product Management
O Customer Experience: carry out customer satisfaction surveys
Marketing Web Marketing Strategy Content Marketing Web Marketing Email Marketing Communication Strategy Digital Communication Social Media Marketing Social Networks SEO SEO Optimization SEA Project Management Editorial Strategy Product Launch Service Customer Journey User Journey CMS Drupal 9 SWOT Data Analysis Market Research Video Production
BNP Paribas Real Estate
HR Marketing Manager
REAL ESTATE
October 2018 - Today (7 years and 10 months)
Région de Paris, France
➡ Responsible for communication and marketing actions within the HR team. Promote the company's image to current employees (retention and loyalty of employees) but also to external targets (future talents the company wishes to recruit)

o Management of projects in France and internationally: design and monitoring of ROIs
o Management of HR projects for employer branding (recruitment and campus management, Diversity and Inclusion policy, training offers)
o Management of advertising projects (LinkedIn, Lebon Coin Campaign, Print, Partnerships)
o Management of internal and external communication on HR topics on off-line and online platforms
o Participation in the redesign of the website and brand strategy
o Management of all social media and HR digital platforms and management of advertising campaigns (in-depth analysis, A/B testing)
o Management of calls for tender with various service providers in conjunction with purchasing teams (Salesforce)
o Organize technological and competitive intelligence
Employer Brand Content Marketing Social Networks Communication Strategy Diversity Inclusion CSR CSR Strategy CSR Communication Copywriting Adobe Premiere Pro Adobe Illustrator Digital Communication Internal Communication
FlixBus
Communication Manager
February 2016 - September 2018 (2 years and 7 months)
Levallois Perret
o Management of the implementation of press actions and monitoring of impacts and media coverage, creation of social media language elements o Creation and distribution of press releases, crisis management o Market and trend research, monthly reporting and permanent monitoring o Weekly exchanges with international teams (daily use of English)

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Master's degree
Groupe Sorbonne Cité - Université Paris XIII
2014
- Communication - Ressources humaines - Formation - Travail et régulation sociale - Méthodologie et outils pratiques - Organisation et management - Méthodologie et outils pratiques - Analyses sociologiques - Anglais - Communication et entreprises - Ressources humaines et changements - Relations sociales et enjeux interculturels - Formation, métiers et travail - Insertion professionnelle - Droit du travail
Master's degree
Université Paris Dauphine
2015
- Management Mental Models & Methods - E-business - Corporate Finance - Digital Renaissance - Project Management - Business Tourism - Marketing & Management - Innovative Project & Sustainable Change - Management Consulting in the Telecom Sector - E-decision - Management in Complex Matrix Organizations Activités et associations : Association du master MCT

Check out Chloé's education

Graphic Designer

Chloé P.

Digital Strategy ▪︎ Brand Content ▪︎ Web Marketing

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