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Chloé PascoaCP

Chloé Pascoa

Branding & 360 Communication Strategy

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Chloé

After 3 years in permanent contracts in communication and branding, I am launching my freelance career.

I want to work differently: closer to projects, freer in my ideas, and above all, more involved in building brand universes.

What I love is when a brand has something to say, but doesn't quite know how to show it yet. That's where I come in.

I work on image strategy, communication, and content direction, with a very concrete approach: understand, structure, and bring real coherence to it all.

I've spent the last few years managing projects from A to Z, juggling strategy, creation, and organization—always with the desire to make things clear, fair, and impactful.

Today, I particularly want to collaborate with brands that have sincere, ambitious projects and want to build a strong image.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • CDD Caravane
    Communication & Brand Project Manager
    RETAIL (SMALL BUSINESS)
    February 2025 - October 2025 (8 months)
    Paris, France
    PHOTO SHOOTING PRODUCTION
    Creation of 2 editorial shootings, 3 e-commerce shootings, and 5 social media campaigns, covering approximately 35 finalized visuals.
    Development of mood boards, visual storytelling, and art direction.
    Coordination of internal teams and service providers (photographers, videographers, transporters).
    Complete production management: planning, budget, logistics, shooting locations.
    On-site supervision of shootings to ensure visual consistency.
    Adaptation of visuals for digital platforms, social media, and web campaigns.

    PUBLIC RELATIONS - FRANCE & UK
    Participation in a new public relations strategy with an agency, targeting a broader clientele.
    Coordination and management of two agencies based in Paris and London: drafting strategic briefs and defining priorities for the period.
    Distribution of all necessary materials for press kits (press releases, press kits, press reviews).
    Analysis of press coverage and evaluation of the strategy's impact by adjusting actions (30% increase in coverage compared to N-1, coverage in over 10 UK & FR media).
    Media covered: ELLE, AD, Milk décoration, House & Garden, Home & Garden.
    Shooting Production Social Media Public Relations Event Planning Project Management
  • Labdip
    Communication & Brand Project Manager
    April 2023 - June 2024 (1 year and 2 months)
    Paris, France
    Definition of concepts and scenographies for 7 shootings (editorial, e-commerce).
    Coordination of creative teams (stylists, makeup artists, photographers, videographers).
    Scouting of shooting locations for each project (social media, e-commerce/editorial).
    Organization and management of model castings (casting selection, contract and budget management).
    On-site supervision, post-production follow-up, and selection of each visual for all distribution channels.

    GLOBAL COMMUNICATION
    Implementation of a new communication strategy across all channels.
    Adaptation of the strategy to each channel to ensure consistency (Instagram, Pinterest, website).
    Deployment of an influencer strategy (profile selection, brief coordination, content validation, qualitative analysis of reach and engagement, visual consistency).
    Overhaul of the Instagram account: strengthening visual identity and improving editorial line, leading to a 40% growth in followers in 8 months.

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Education

  • MBA
    Efap Paris
    2023
    MBA
  • Bachelor of Communication
    EFAP Bordeaux
    2021
    Bachelor Communication

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