About Chloé
French
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Experience
- CDD CaravaneCommunication & Brand Project ManagerRETAIL (SMALL BUSINESS)February 2025 - October 2025 (8 months)Paris, FrancePHOTO SHOOTING PRODUCTIONCreation of 2 editorial shootings, 3 e-commerce shootings, and 5 social media campaigns, covering approximately 35 finalized visuals.Development of mood boards, visual storytelling, and art direction.Coordination of internal teams and service providers (photographers, videographers, transporters).Complete production management: planning, budget, logistics, shooting locations.On-site supervision of shootings to ensure visual consistency.Adaptation of visuals for digital platforms, social media, and web campaigns.PUBLIC RELATIONS - FRANCE & UKParticipation in a new public relations strategy with an agency, targeting a broader clientele.Coordination and management of two agencies based in Paris and London: drafting strategic briefs and defining priorities for the period.Distribution of all necessary materials for press kits (press releases, press kits, press reviews).Analysis of press coverage and evaluation of the strategy's impact by adjusting actions (30% increase in coverage compared to N-1, coverage in over 10 UK & FR media).Media covered: ELLE, AD, Milk décoration, House & Garden, Home & Garden.
- LabdipCommunication & Brand Project ManagerApril 2023 - June 2024 (1 year and 2 months)Paris, FranceDefinition of concepts and scenographies for 7 shootings (editorial, e-commerce).Coordination of creative teams (stylists, makeup artists, photographers, videographers).Scouting of shooting locations for each project (social media, e-commerce/editorial).Organization and management of model castings (casting selection, contract and budget management).On-site supervision, post-production follow-up, and selection of each visual for all distribution channels.GLOBAL COMMUNICATIONImplementation of a new communication strategy across all channels.Adaptation of the strategy to each channel to ensure consistency (Instagram, Pinterest, website).Deployment of an influencer strategy (profile selection, brief coordination, content validation, qualitative analysis of reach and engagement, visual consistency).Overhaul of the Instagram account: strengthening visual identity and improving editorial line, leading to a 40% growth in followers in 8 months.
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Education
- MBAEfap Paris2023MBA
- Bachelor of CommunicationEFAP Bordeaux2021Bachelor Communication