Chloé Ouattara

Sustainability meets inclusivity https://www.onbehalf.fr https://www.instagram.com/onbehalf.paris/

In charge of L'Oréal Paris cosmetics in France + Develop and lead the France business & strategy on all distribution channels (mass market, retail, ecommerce, eshop) + Responsible for the growth KPIs (turnover, profitability/P&L, sales, market share, brand equity) + Define and drive the commercial strategy by client (offer, exclusivities, event plan...) + Owner of the brand image & positioning + Define and drive the category product plan, event plan, activation plan + Lead media (TV, press) & digital (social, influence, ecommerce) budgets and strategies + Manage merchandising imagery in store, commercial tools... + Responsible for the budget construction, price positioning, sales forecasts, process improvements, performance analysis, brand image analysis... + Manage and animate 12 people (product, ecommerce, social communication, business, merchandising managers)

Head of The Body Shop for cosmetics category worldwide Develop and lead the 3-years marketing strategy and product innovation cascaded in America, Asia, Europe, Middle East (62 countries, 3300 stores) + Develop and implement the new natural commitment/equity for The Body Shop cosmetics + Innovate and formulate in high complexity development environment (due to brand natural commitment, restrictions and AAT constraints) + Operate 360 launches strategies (retail imagery & merchandising, digital content & strategy, advertising, e-commerce, education) for all The Body Shop markets + Manage the animation and activation plan + Manage P&L, improve profitability and process + Cross team collaboration with R&D, supply, financial, designers teams + Team management : 8 people