Freelancer profile translated to English.
Back to original languageAbout Chloé
Welcome to my malt profile :)
Nice to meet you! I'm Chloé, an independent content strategist and web writer ✍️ specializing in B2B, Tech companies, and HR - CSR topics.
In short: I assist you in your marketing content strategy to help you build a lasting and authentic relationship with your audiences.
I help companies make their offerings more attractive to their targets through consulting, production (or both, captain!).
📣Building your content marketing strategy
I identify your positioning, your style, your key messages to create the most relevant content and build a strong relationship with your audience, whoever they may be.
- Competitor analysis
- Persona study
- Editorial charter creation
- Publication planning creation
📝Production of authentic and consistent content
I write content in line with your positioning, which meets the needs and expectations of your audiences, and helps you achieve your awareness and conversion goals.
- Editorial committee
- Optimized blog articles
- Newsletters
- Studies
- White papers
- Case studies
- Interviews
- Webinars
Areas of expertise:Your topics are my topics, but I still have my favorites. I particularly enjoy discussing topics related to the Human Resources (HR) galaxy, workplace well-being, Quality of Work Life (QWL), CSR, health, and engagement, and I've been working for Tech companies in this field for over 5 years. But I also touch on many other things (ecology, sustainable development, women's health).
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- ResonanceContent Marketing SupportSPORTSNovember 2023 - Today (2 years and 7 months)Long-term collaboration to support Resonance in its B2B and B2C marketing strategy.Résonance is an organizer of physical and digital events. They are best known for the famous "Courses des Héros" and "Courses des Lumières" which bring together thousands of people each year for a festive, sporting, and solidarity event, raising millions of euros in donations for charities.I have been supporting the Résonance team since November 2023 on two fronts:
- The launch and implementation of the B2B content marketing strategy to improve their visibility with HR targets and generate new leads (editorial charter, editorial calendar, production of articles, lead magnets, and newsletters);
- The production of email sequences throughout the year for business decision-makers, associations, and past participants, to generate registrations for their main events.
- OpenClassroomsContent Marketing SupportEDUCATION AND E-LEARNINGJanuary 2023 - Today (3 years and 4 months)Over 2 years of collaboration with the Marketing, Growth, and Communication teams at the scale-up OpenClassrooms.OpenClassrooms is a 100% online school that enables thousands of individuals worldwide to develop their professional skills and train for the jobs of tomorrow. The icing on the cake: it has been a mission-driven company (Pacte law) since 2018 and is B Corp certified.I have been involved monthly for over 2 years to support the teams in content production:
- for B2C and B2B blogs (articles, lead magnets, interviews)
- for growth campaigns (email sequences)
- for internal use (content library, presentations)
- for sales materials (brochures, video storyboards)
On topics as varied as employee engagement, work, learning, data, artificial intelligence, cybersecurity, etc. - MonitoHRContent Marketing SupportSOFTWARE PUBLISHINGSeptember 2022 - April 2024 (1 year and 7 months)Monthly collaboration, working 4 days a month, to support the MonitoHR team in its content marketing strategy.MonitoHR is an analytics tool designed to improve companies' recruitment strategy. It offers a comparative view of job ad performance across over 100 platforms, identifies levers to activate to make ads more attractive and visible, saving time and money in recruitment.I supported the startup for almost 2 years on various projects, both ad-hoc (to support them during peak periods) and recurring (to accelerate content production):
- Writing studies on recruitment, based on data collected by the tool
- Writing articles, case studies, practical guides
- Writing LinkedIn posts for the company's and co-founders' accounts
Reviews
Alexia
Sport Heroes
Reviewed on 4/26/2023
Chloé was a pillar of the content creation project for which we hired her. Beyond her availability, adaptability, and the great relevance of her contributions, Chloé brought a unique touch to our work. Without her, the result would not be as high quality! I recommend Chloé without hesitation: quality, deadlines, cost, friendliness... You will get your money's worth.
M
Morgan
MonitoHR
Reviewed on 3/2/2023
Very satisfied again with this partnership with Chloé. Deadlines are perfectly met, the work is accurate and precise. She adapts perfectly to your objectives with a real talent for clarifying and refining your content to make it as usable as possible.
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Education
- Bachelor's degree in Foreign Languages, Literatures, and Civilizations - English & SpanishUniversity of Nantes2014Étude des langues anglaise et espagnole (linguistique, phonétique, etc...), littérature et civilisation des pays d'usage, littérature générale et comparée, méthodologie et traduction littéraire.
- Communication ManagementEFAP2016