CFFreelancer profile translated to English.
Back to original languageAbout Chloèn
I support brands in building communication, content, and branding strategies that enhance their visibility, engagement, and impact.
At the intersection of branding, marketing, and creativity, I transform consumer insights, cultural trends, and business challenges into strategies, concepts, and activations capable of creating a lasting connection with audiences.
✨ Expertise
• Communication Strategy
• Branding & Brand Positioning
• Storytelling & Communication Territories
• Brand Content & Editorial Strategy
• Influencer Marketing & Social Media
• Audience Analysis and Consumer Insights
• 360° Campaigns & Brand Activations
• Rebranding & Project Launches
• Monitoring, Trends, and Foresight
✨ What I bring
• A strategic, creative, and operational vision
• An approach based on data, insights, and audience understanding
• Concrete and actionable recommendations
• Strong knowledge of media, digital, influence, and brands
• The ability to translate business objectives into coherent and effective communication plans
🖥 : I undertake consulting missions, strategic thinking, project support, communication, content, influence, and branding, as ad-hoc support or long-term collaborations.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LIPTON Teas and InfusionsDigital Media & Community ManagerAGRICULTUREApril 2024 - June 2025 (1 year and 2 months)Paris, FranceI managed the communication strategies for 3 major FMCG brands in the French market, ensuring strong visibility, brand portfolio consistency, and measurable business impact.• Orchestrated 4 major media campaigns across TV, DOOH, audio, OLV, social media, programmatic, SEA, and e-commerce• Optimized over €5M in media investments and ROI• Achieved 85.7% reach among the 25-49 target audience for Lipton (vs. a 70% target)• Briefed and supervised over 600 social-first content productions• Generated over 13M reach with a 5x increase in Meta interactions for Pukka• Coordinated 4 major press and influencer relations events, including a global flagship in Los Angeles• Deployed over 10 influencer campaigns with 35+ high-impact talents for strategic activations• Aligned and integrated on/offline, local, and global campaigns• Managed social media and created engaging content• Monitored performance, budget, and continuous improvement
- Orange AdvertisingMarketing & Communication OfficerTELECOMMUNICATIONSSeptember 2021 - September 2023 (2 years)Arcueil, FranceManaged the B2B communication strategy, marketing operations, and PR within Orange's advertising ecosystem, supporting commercial growth and the media sales house's strategic positioning.• Launched over 10 advertising offers• Implemented over 5 B2B campaigns• Supervised over €300K in communication and PR investments for strategic projects and high-visibility seasonal operations• Complete overhaul and operational deployment of the corporate website, from strategic brief to final delivery• Managed the website and social media, achieving a 2x growth in the community• Created media kits, executive presentations, newsletters, and sales support tools for commercial teams (leaflets, market trends, arguments, briefs, market emails...)• Analyzed audience data across media and retail media universes, providing data-driven recommendations• Understood adtech and the marketing of advertising inventory• Managed public relations and press relations (press releases, market events / loyalty programs)
- Natixis PaymentsMarketing Research OfficerBANKING AND INSURANCESeptember 2020 - August 2021 (11 months)Charenton-le-Pont, FranceContributed to strategic marketing initiatives and offer development, combining market analysis, competitive intelligence, and operational marketing execution.• Created a business mapping of offers and services across business units• Valued our portfolio of offers• Participated in the development of innovative B2B payment solutions• Evaluated market opportunities, conducted feasibility studies, and provided strategic recommendations for new offers• Created sales materials (catalogs, presentations, sales support tools...) and marketing materials for tender responses• Implemented internal and external communication actions, both online and offline
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Education
- Master 2 Digital Media Management and ProductionSup de Pub2023Master 2 (M2)
- Master 1 Marketing, Media Sales and StrategiesSup de Pub - INSEEC U2022Master 1 (M1)