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Chloe NedderCN

Chloe Nedder

Marketing & Communication Consultant

€370/day
Saint-Étienne, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Chloe

Passionate about marketing & communication and with over 7 years of corporate experience in these fields, I am convinced that marketing and communication are important competitive levers for businesses.

Whether your company is in the creation phase, newly established, undergoing transformation, or well-anchored in its market, I can help you define or redefine each of your marketing and communication objectives, and ensure their operational realization.

Each issue is unique, and each solution I propose is too.

My experience:
COMMUNICATION
Media and non-media communication hold no more secrets for me, after more than 5 years in communication officer and manager roles. I am passionate about new communication methods (social media, influencer marketing, etc.).

MARKETING
From product development to operational marketing, I have worked in various marketing roles in diverse fields such as textiles, childcare, sports, and mass retail.

My areas of intervention:
I intervene in the context of launching a new product, new business, or new brand or concept, as well as in the implementation of global marketing strategies, communication plans, or marketing analyses.

I primarily wish to work with VSEs and SMEs.
Convinced that regardless of a company's size and resources, it must treat its marketing & communication as any other lever.

I can assist you with audit and diagnosis steps, through to the implementation of strategies, or even content creation (one-off or regular).

  • English

    Fluent

Can work on-site
Saint-Étienne (up to 50km), Saint-Étienne (up to 70km)

Experience

  • allègre puériculture -newell brad
    Marketing Product Manager
    RETAIL (SMALL BUSINESS)
    October 2013 - March 2015 (1 year and 4 months)
    Saint-Étienne, France
    - Design, management, and development of several product ranges
    - Product sourcing
    - Product profitability management
    - Definition of pricing policy
    - Competitive intelligence, trend monitoring
    - Consumer studies
    - Strategic analysis of range performance
    Marketing Product Development Positioning Strategy Pricing Strategy Sales Strategy Sourcing Market Research
  • allègre puériculture - newell brand
    Communication Officer
    RETAIL (SMALL BUSINESS)
    March 2015 - March 2018 (3 years and 1 month)
    Saint-Étienne, France
    Management of a team of 1 to 3 people
    - Development of recommendations on communication strategy
    - Monitoring and implementation of communication strategy
    - Management of media and non-media communication.
    - Management of PR, CM, and digital agencies
    - Development of tools: catalogs, price lists, and sales force materials
    - Construction of promotional offers
    - Management and monitoring of operational marketing strategy
    project management marketing communication press relations media communication communication strategy
  • BV SPORT
    Communication Manager
    SPORTS
    December 2018 - November 2019 (11 months)
    Saint-Étienne, France
    - Conception and implementation of communication strategy
    - Budget management
    - Management and animation of community management
    - Management of a public relations agency
    - Development and implementation of operational marketing strategy
    - Optimization of partnerships
    - Creation of promotions and communications related to B2B and B2C events
    Creative Communication Strategy Community Management Partnerships Event Management Catalog

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Education

  • Master 2 ESC
    Saint-Etienne Business School
    2012
  • BTS MUC
    Tezenas du Montcel High School
    2009

Skill set

Categories