Freelancer profile translated to English.
Back to original languageAbout Chloé
Helloo 👋🏻
Hi, I'm Chloé.
I help you attract clients in a simple and regular way, thanks to inbound marketing.
I support you in your growth strategically and operationally. 🚀
I also offer business/growth coaching.
My main skills:
✅Growth Hacking: AARRR framework (Acquisition, Activation, Retention, Referral, Revenue)
✅Growth Consulting: Buyer persona definition, Sales and Growth team coaching
✅CRM: Configuration, Structuring, Database update
✅Inbound Marketing: Social media optimization (LinkedIn, Facebook Ads, Instagram Ads, etc.) with retargeting, Webinars, Podcasts, Press Relations, Ebooks, SEO
✅Mailing: Newsletters (MailChimp, Sendinblue, etc.), Workflow setup, A/B testing
✅Marketing Automation: Zapier
✅Landing Page & Lead Magnets: Wordpress, Webflow (with UTM tracking), A/B testing
✅KPI and tracking implementation
✅Lead generation & Traffic Acquisition: Definition of objectives to achieve
✅Webmarketing, Digital Marketing
I speak fluent English (C2 level; TOIEC: 990/990).
Looking forward to connecting with you,
Chloé Midy
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Stan BusinessHead of GrowthSOFTWARE PUBLISHINGFebruary 2023 - July 2024 (1 year and 4 months)Stan Business is a French fast payment solution.Implementation of Product Market Fit to scale as quickly as possible.- Creation and optimization of the sales funnel- Persona definition- Definition of business priorities- Value proposition testing on Meta & LinkedIn Ads- Creation and optimization of landing pages- Implementation of tracking & KPIs to monitor with dashboard
- AlterneoFacebook Ads ExpertEDUCATION AND E-LEARNINGMay 2022 - February 2024 (1 year and 9 months)Alterneo is a free, socially beneficial school offering apprenticeship training.- Definition of the strategy to implement on Meta Ads (Facebook & Instagram) in 2-week sprints based on an initial hypothesis- Audience setup and testing- Creation and optimization of visuals & content- Campaign performance monitoring with tracking setup and follow-up- 1 comprehensive report updated every 2 weeks with explanations of the figures, tests performed, those that worked and those that didn't/worked less
- Iris & ThémisMeta & LinkedIn Ads ExpertHUMAN RESOURCESJuly 2022 - April 2023 (10 months)Iris & Thémis is a recruitment firm for lawyers.- Definition of the strategy to implement on Meta Ads (Facebook & Instagram) and LinkedIn Ads in 2-week sprints based on an initial hypothesis- Audience setup and testing- Creation and optimization of visuals & content- Campaign performance monitoring with tracking setup and follow-up- 1 comprehensive report updated every 2 weeks with explanations of the figures, tests performed, those that worked and those that didn't/worked less
Reviews
Recommendations
WD
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Education
- Master in International Management (PGE)ESC Rennes2017Spécialisé en Marketing Digital Double diplôme : Msc en Marketing Digital Cours 100% en anglais Un semestre en Norvège - Trondheim Business School
- Bachelor's degree in Applied Foreign LanguagesUniversity of Angers2015Cours en Anglais et en Allemand Dernière Année en Allemagne - Universität Konstanz, Constance