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Chloé M.CM

Chloé M.

Email Marketing & CRM Expert | Growth & Revenue

€500/day
10 projects
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Chloé

👋 Hi, I'm Chloé, your future favorite email marketing expert!

Did you know that email marketing can account for up to 30% of e-commerce revenue? It's an essential lever for boosting your sales and building customer loyalty. My goal: to maximize your profitability!

🔍 What I can do for you:

🎯 Tailor-made email marketing strategy:
I design personalized email campaigns that convert your prospects into loyal customers, using advanced techniques like A/B testing and precise audience segmentation.

📈 Intelligent automation:
I set up automated workflows that send the right message at the right time, increasing engagement and conversions.

📊 Continuous analysis and optimization:
Using powerful tools, I measure the effectiveness of each campaign and adjust strategies to maximize your return on investment.

🚀 Why collaborate with me?
In addition to email marketing, I also have skills in 360° marketing strategy, social media management, brand management & visual content creation... allowing me to take a comprehensive and consistent approach to your communication.

So, are you ready to transform your emails into a real growth engine? 😉
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Alpha Link
    Malt logoOn Malt
    Email Marketing & Deliverability Specialist – Technical Configuration & Audit on Zoho Campaigns
    SOFTWARE PUBLISHING
    September 2025 - September 2025
    I assisted OUILINK in the complete setup and security of their Zoho Campaigns account to ensure optimal deliverability from the first campaigns.

    My mission consisted of:

    • Conducting a technical audit of the configuration (SPF, DKIM, DMARC, IP, domain reputation)
    • Configuring and validating DNS records to ensure authentication compliant with email standards
    • Setting up bounce management and tracking in Zoho Campaigns
    • Performing in-depth deliverability tests (Gmail, Outlook, Yahoo) and signature checks
    • Writing a comprehensive report with strategic recommendations to improve the performance of future campaigns

    This mission highlights my expertise in deliverability, technical configuration, and GDPR compliance on email tools (Zoho Campaigns, Klaviyo, etc.) to maximize the performance and reputation of sending domains.
  • EmailClub
    CRM Manager
    October 2023 - October 2024 (1 year)
    Paris, France
    • Management and optimization of CRM campaigns for premium and international brands (e.g., Orlinski, 900.care, MinaStorm…).

    • Design, automation, and monitoring of strategic email marketing flows (welcome, post-purchase, abandoned cart, loyalty).

    • Performance analysis and recommendations to maximize ROI and customer engagement.
    Email Marketing CRM
  • LHC GROUP FZ
    Marketing Project Manager
    CONSULTING AND AUDITS
    December 2022 - August 2023 (8 months)
    Lyon, France
    • Social Media Management

    - Development of the social media strategy;
    - Creation of the editorial calendar based on a new social media strategy with: types of publications, hashtag strategy, engaging captions.

    • Website:

    - Recommendations on website copywriting
    - Recommendations on blog post writing
    - Recommendations on website image layout
    - Organization of a photo shoot to create content for the website

    • Creation of marketing materials:

    - Production of 2 brochures for brands and talents to present the company and its services.
    Communication Material Creation Community Management Content Creation Project Management Business Development

Reviews

5.0

Out of 9 ratings

J

Joseph

Alpha Link

Reviewed on 10/16/2025

We are very satisfied with the service provided by Chloé, on several levels: - all objectives were met - execution time was very fast - communication was very good We therefore highly recommend Chloé.
C

Chris

CHRISTOPHE MANGEOL

Reviewed on 10/3/2023

Chloé is very attentive and demonstrates great professionalism. I recommend her without hesitation.

Recommendations

GJ
AR
Marion De SanaéMD
+5
Guillaume Jacquelin and 7 other people have recommended Chloé

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Education

  • MBA Marketing & Brand Management (100% English)
    INSEEC Business School
    2021
    - Brand Management - Packaging Design - International Marketing - Digital Marketing & Social Networks - International Advertising & Communication Strategies - Management of Luxury Products and Fashion Brands - Leading Brand & Company Strategies - Consumer Behavior - Market Research - Tourism, Travel & Fine Food Marketing - Digital marketing, community & traffic management - International Strategic Management - Financial Management and Strategic Planning - CRM & Client Database Management - Complex Sales in a Global Environment - International Retailing & Merchandising - Cross Cultural Management - Datamining & Statistics Decision-Making
  • Master 1 - International Marketing (100% English)
    INSEEC Business School
    2020
    - Marketing & Brand Management - Negotiation - Business Strategy - Organizational Behavior - Marketing B to C - International purchasing & supply chain management logistics - International business law - Luxury brand strategies - Marketing engineering - Digital marketing - International trade & global geopolitics - International advertising - Business Creation & Business Plan - International brand management & marketing - Budget Management & Key performance indicators - International project management - International Advertising - Information Technology

Certifications

  • Digital Marketing & Social Network
    Learning 7
    2021
    Digital Marketing Content Marketing Digital Communication Social Networks
  • Klaviyo Product Certificate
    Klaviyo Partner Academy
    2023
    http://verify.skilljar.com/c/hbamdwbq49kf
    Email Marketing Klaviyo Email Marketing Emailing

Skill set

Categories