About Chloé
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- Alpha Link
On Malt
Email Marketing & Deliverability Specialist – Technical Configuration & Audit on Zoho CampaignsSOFTWARE PUBLISHINGSeptember 2025 - September 2025I assisted OUILINK in the complete setup and security of their Zoho Campaigns account to ensure optimal deliverability from the first campaigns.My mission consisted of:• Conducting a technical audit of the configuration (SPF, DKIM, DMARC, IP, domain reputation)• Configuring and validating DNS records to ensure authentication compliant with email standards• Setting up bounce management and tracking in Zoho Campaigns• Performing in-depth deliverability tests (Gmail, Outlook, Yahoo) and signature checks• Writing a comprehensive report with strategic recommendations to improve the performance of future campaignsThis mission highlights my expertise in deliverability, technical configuration, and GDPR compliance on email tools (Zoho Campaigns, Klaviyo, etc.) to maximize the performance and reputation of sending domains. - EmailClubCRM ManagerOctober 2023 - October 2024 (1 year)Paris, France• Management and optimization of CRM campaigns for premium and international brands (e.g., Orlinski, 900.care, MinaStorm…).• Design, automation, and monitoring of strategic email marketing flows (welcome, post-purchase, abandoned cart, loyalty).• Performance analysis and recommendations to maximize ROI and customer engagement.
- LHC GROUP FZMarketing Project ManagerCONSULTING AND AUDITSDecember 2022 - August 2023 (8 months)Lyon, France• Social Media Management- Development of the social media strategy;- Creation of the editorial calendar based on a new social media strategy with: types of publications, hashtag strategy, engaging captions.• Website:- Recommendations on website copywriting- Recommendations on blog post writing- Recommendations on website image layout- Organization of a photo shoot to create content for the website• Creation of marketing materials:- Production of 2 brochures for brands and talents to present the company and its services.
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Education
- MBA Marketing & Brand Management (100% English)INSEEC Business School2021- Brand Management - Packaging Design - International Marketing - Digital Marketing & Social Networks - International Advertising & Communication Strategies - Management of Luxury Products and Fashion Brands - Leading Brand & Company Strategies - Consumer Behavior - Market Research - Tourism, Travel & Fine Food Marketing - Digital marketing, community & traffic management - International Strategic Management - Financial Management and Strategic Planning - CRM & Client Database Management - Complex Sales in a Global Environment - International Retailing & Merchandising - Cross Cultural Management - Datamining & Statistics Decision-Making
- Master 1 - International Marketing (100% English)INSEEC Business School2020- Marketing & Brand Management - Negotiation - Business Strategy - Organizational Behavior - Marketing B to C - International purchasing & supply chain management logistics - International business law - Luxury brand strategies - Marketing engineering - Digital marketing - International trade & global geopolitics - International advertising - Business Creation & Business Plan - International brand management & marketing - Budget Management & Key performance indicators - International project management - International Advertising - Information Technology
Certifications
- Digital Marketing & Social NetworkLearning 72021