Freelancer profile translated to English.
Back to original languageAbout Chloë
Who am I?
Former digital marketing journalist, I specialize in storytelling for customer experience.
My professional added value:
1/ Journalistic experience in digital brand communication topics that optimizes my understanding of your challenges, as well as the implementation of ad hoc strategies on appropriate media and formats.
2/ Grasp of different industries and brand universes with varied issues.
My mission:
>Promote a brand's visibility to create strong engagement, from its concept to deployment on various platforms (website, magazines, newsletters, content platform, app).
What drives me:
>Understand and decipher what makes a company or brand's essence/identity, the people who embody it, and its Products/Services.
>Support my clients in sharing their vision, what drives them.
>Excite potential customers.
How?
At different maturity levels and needs, I enjoy deeply working on the company's identity to extract its language elements, an editorial line, topics, and formats consistent with the target audiences and the expected marketing objective (ROI).
- Consulting: editorial audit, editorial design, information architecture, benchmarking, workshops
- Production and management: content and interface production, community management, e-influence, SEM;
- Project management: client follow-up, editorial committee management, coordination of graphic, technical, and video teams.
French
Native or bilingual
German
Conversational
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- S'entendre DireFounder S'entendreDireMarch 2022 - Today (4 years and 3 months)S'entendreDire allows you to engrave your own message, to convey your feelings and emotions through a timeless object. A podcast where the music that marked a story dresses a narrative, a collectible item to give or pass on in the form of a vinyl record. A snapshot of emotion to give, pass on, and keep.
- FreelanceEditorial Brand ConsultantOctober 2018 - Today (7 years and 8 months). ENEDIS, UX Writing, redesign of 4 thematic pages of "The Observatory of Ecological Transition", 35 sheets. . BASTILLE BICYCLES - UX writing & copywriting newsletters, articles, Instagram . EDF Pulse - PODCAST - Writing and production of the pilot on the theme of carbon neutrality . MCI France - CONTENT PROJECT MANAGER PRINT/VIDEO/PODCAST (management and coordination of print/video/web production chain providers) - 60 years of Rungis; Gan Prev 2022 Regional Meetings; Novartis 2022 Seminar. . Lonsdale - PROJECT MANAGER - Bouygues and La Place De l'Emploi: monitoring the launch of websites and apps, coordination of technical and SEO teams, AD, web design and graphic designers, meeting facilitation using the agile method. . DDB° Paris - Support and production monitoring of 360 campaigns (Yves Rocher, Intermarché, LCL) . Wellcom - EDITORIAL CONSULTANT: management, monitoring, and coordination of print and web projects, interface with clients and providers (Pfizer website, Trescal blog, Union Mutualiste des Retraites website, Road Safety through the production of prevention sheets...). . Ogilvy Paris - ACCOUNT DIRECTOR (FM Global, Macif, Ardian) . GRTGaz - EDITORIAL STRATEGY CONSULTANT with facilitation of a UX/UI Design workshop for the redesign of the website http://www.grtgaz.com/; team coordination, monitoring, and management of the digital redesign project. . Afrique Business Info - Editorial strategy recommendation linked to the launch of the media platform; content creation and production.
- Avec des MotsWeb and Editorial Project DirectorJanuary 2018 - October 2018 (9 months)- Web: Suez - redesign of the marketing offer on the website of the Road Safety Association X MACSF = web sheets, scenographies, and infographics for Social Media publication.- ACOME GROUP internal magazine "Réussir"
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Education
- Master's Degree in JournalismESJ2005Journalisme
- Master's Degree Year 1 in Modern LiteratureParis Sorbonne University (IV)2005Lettres Modernes spécialité médias