Freelancer profile translated to English.

Description

Hello!

My name is Chloé Lecerf, a trilingual Product Marketing Manager in English/French/Mandarin.

As the first Product Marketing Manager hired at Spendesk and the 39th employee, I spent two and a half years at this fintech scale-up.

I helped the startup to:

- consolidate its market offering: positioning, packaging, pricing;

- gain visibility through the launch of a new website, customer testimonials, and communications about product updates (creation of videos, social media GIFs, email writing, newsletters);

- collaborate with product managers on the creation of new features and manage their launches.

I also participated in training sales teams to handle sales objections, position themselves against competitors, and create Spendesk's sales presentations to ensure everyone becomes a product expert.

On a part-time assignment for over a year with an e-commerce startup specializing in virtual SIM cards, I designed and deployed their content strategy. Notably, I created a multilingual blog (Chinese, English, French, German) and established their presence on Trustpilot to improve customer relations and generate a virtuous cycle of positive testimonials. These actions also contributed to optimizing the website's SEO, which is now ranked on the first pages of Google for several strategic keywords.

To see if I can help you, don't hesitate to contact me for a chat.

Have a great day,

Chloé

Languages

French
Native or bilingual
English
Native or bilingual
Chinese
Fluent

Workplace preferences

Remote only

Primarily works remotely

KOLECTO
On Malt
Product Marketing Strategy and Organization Consultant
BANKING AND INSURANCE
April 2026 - Today (4 months)
Paris, France
Organizational audit,
Process diagnostics,
Governance and roles,
Operating model,
Change management support,
HR / organizational design considerations,
Strategic repositioning of Product Marketing within the company.
Organizational Audit Product Marketing SaaS Scale-up Organizational Change Management
eSIM4Travel
Marketing Lead
E-COMMERCE
April 2024 - April 2026 (2 years)
Paris, France
I worked for two years for a five-person Taiwanese-American startup.

I conducted an audit of the website, messaging, pricing, content strategy, SEO, and the performance of various acquisition channels.

I also contributed to defining and implementing the initial pillars of the marketing strategy.
Messaging Content Marketing HubSpot CMS SEO Strategy Partnership Development
Spendesk
Product Marketing Manager
SOFTWARE PUBLISHING
October 2018 - March 2021 (2 years and 5 months)
Paris, France
Feature Launches
Competitive benchmarking
Define feature messaging value propositions, pricing & packaging
Weekly syncs with 3 product managers (bookkeeping, mobile & integrations)
Define feature launch success metrics with product and data
Develop creative assets with design team (product visuals, product videos, GIFs, landing page, website product page)
Create decks & pagers for Sales & Customer Success teams to use
Conduct team-focused product trainings for Sales and Customer Success teams
Present at company KO and product updates
Sales Enablement
Sales Assets:
Feature-specific pagers
Sales decks
Sales infographics
Website landing pages
Competitive battlecards
Product demo videos
Customer onboarding pagers and decks
Training existing & new employees on pitching against competition.

Created a sales enablement interface:sales must-read monthly newsletter, competitive insights, external useful press articles and studies, customer quotes, testimonials and videos)

New Spendesk website
Customer and External Communication
Customer newsletters
Monthly product updates for account owners (mainly CFOs and accountants)
LinkedIn social posts
Website banners
Increase awareness and usage of new or existing features via product tours & pop-ups in the product
Define Pricing and Packaging:
Test, learn and adjust, communicate internally & to customers.

Recruiting & Training:
Conduct cultural interviews and train all new Spendeskers on competition.

Messaging:
Define company-wide messaging for everyone to align on the Spendesk pitch.

Website:
Create website messaging, product visuals, videos, how it works page, product pages, use cases, customer testimonials…

Customer Advocacy:
Create testimonials, collect reviews on websites like G2 Crowd, and get sales to leverage these reviews.
Sales Enablement Messaging Customer Journey Go-to-Market (GTM) Strategy Feature Launch