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Chloé LardeauCL

Chloé Lardeau

Account Director – business & pro

€385/day
Paris 2e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Chloé

Looking to grow your accounts, secure clients, and boost your marketing projects without overburdening your teams? I can help you with responsiveness and expertise.

As a freelancer, I bring my experience as an Account Director to agencies and advertising networks to manage projects, develop accounts, and handle client relationships effectively and autonomously.

Strengths:
→ Business development and account management: prospecting, retention, negotiation, and tenders
→ 360° project management: digital, social, activations, corporate
→ Agency and freelance experience: Ores, Digital Prod, advertising networks
→ Proactive and adaptable: quick integration into client teams and processes

Key experiences:
• Advertising networks – Dailymotion / Groupe Canal+: business development and campaign optimization
• Creative agencies: Ores, Digital Prod: account management and strategic project monitoring
• Advertisers: Cartier & Accor: CRM, digital campaigns, and marketing projects

Always motivated to take on new challenges and discuss your projects with simplicity and good humor 😊
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • CANAL+
    Account Director
    November 2024 - Today (1 year and 7 months)
    Paris, France
    - Develop strategic relationships and revenue with major advertisers across multiple verticals.
    - Act as a sector expert to propose solutions tailored to brands' needs.
    - Ensure Dailymotion's presence at the heart of French clients' media mix by developing local or global partnerships.
    - Maximize media investments in collaboration with agency teams on key media plans, highlights, events, and Dailymotion innovations.
    - Market solutions in direct sales, programmatic, and creative.
    - Share insights and best practices with the SVP and local/international sales teams.
    - Bring market expertise and develop recognized leadership with advertisers.
    - Design and present commercial recommendations based on Dailymotion trends, insights, and solutions.
    - Actively contribute to spreading market knowledge and Dailymotion's visibility at events and conferences.
  • Digital prod
    Digital Project Manager
    PRESS AND MEDIA
    September 2020 - February 2023 (2 years and 5 months)
    Paris, France
    - Analysis of the brief and validation of project feasibility based on client-provided elements, budget, and deadlines.
    - Resolution of creative or technical issues in collaboration with the production team.
    - Coordination of internal resources.
    - Adherence to schedule and budget.
    - Quality control of produced elements (compliance with graphic charter, consistency with client brief, etc.).
    - Establishment and maintenance of a trusting relationship with client contacts.

    Clients: Dior, Balenciaga, La Redoute, Seb, Lactalis, Nespresso, Sephora, Fred, Zenith, Lindt, Make Up Forever
    Project Management Social Media SEO Email Marketing E-commerce
  • Digital prod
    Account Director
    PRESS AND MEDIA
    February 2023 - October 2024 (1 year and 8 months)
    Paris, France
    Development of a client portfolio: prospecting, sales, negotiation, tenders.
    Client management: retention, analysis of client needs, monitoring and strategic advice on digital campaigns & activations.
    Management of project managers

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Education

  • Grande Ecole Program - Master's Degree
    Montpellier Business School
    2019
    Ecole de commerce - Option Luxe

Skill set (18)

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