Chloé Laher

Definition and management of the overall communication strategy (digital, social media, and brand content) in line with business objectives. Design, implementation, and monitoring of influence campaigns: profile identification, collaboration negotiation, activation coordination, and performance analysis. (Over 35 influencers managed)

Social media management and animation: editorial planning, content creation, coordination of communications, and engagement optimization, generating 1.9 million monthly views.

Project management: TV advertising campaign and video content production with an agency (slogan, visuals, creative feedback coordination).

Management of over 30 influence campaigns for new product launches on social networks, in collaboration with strategic influencers, aiming to increase brand engagement and visibility. Design and coordination of contests and collaborative events to energize the community and strengthen the impact of marketing actions.

(Over 20 contests that increased the database by +10%).

Development of strategic partnerships and co-branding operations with brands and companies, contributing to increased brand awareness. Daily animation of the Generik community, with creation of engaging and interactive content. Rigorous monitoring of engagement growth and performance through KPIs. (Over +50% community growth)

Management and animation of the Generik Academy, a training platform for hairdressers: organization of 80+ shoots and live sessions, coordination of video editing, and platform management (weekly updates).

Animation of social networks with engaging and relevant content. Proactive management of community interactions and response to comments/messages. Creation and implementation of strategies to increase visibility and engagement (redesign and implementation of the Instagram strategy).

Analysis of data and statistics to optimize performance and adjust strategies.